Group Head of Commercial Development

2 months ago

Thành phố Hồ Chí Minh, Vietnam TẬP ĐOÀN Y KHOA HOÀN MỸ Full time

Quay Lại Trang Tìm Kiếm 28 giây trước

**GROUP HEAD OF COMMERCIAL DEVELOPMENT**:
Ứng tuyển ngay
Vị trí TP. HCM
Lương Thỏa thuận
Công ty Tập đoàn Y khoa Hoàn Mỹ
Phòng ban Commercial Development
Loại hình Full time

**JOB SUMMARY**:

- Responsible for the performance, strategy, and alignment of revenue and commercial operations in the company.
- Responsible for overseeing the Sales, Marketing & Business Development and Digital Marketing while ensuring that the interaction between those departments is aligned with the wider company strategy.
- The successful Head of Commercial Development will meet our customer’s and patients’ acquisition, brand awareness and recognition, and revenue growth objectives.

**JOB RESPONSIBILITIES**:
**1. General Management and delivery leadership (Weighting: 40%)**
Executive Leadership:

- Work with the GCEO to optimize existing revenue models and create new revenue streams by developing commercial and business development strategies optimized for both short-term results and long-term strategy;
- Lead and scale the Sales, Marketing and Business Development teams;
- Create accountability within the company by developing appropriate metrics and coordinating performance and financial results with these metrics.

Expected results:

- Effective S&M staff performance
- S&M indicator as MIS

How to measure
- S&M staff’s performance result
- MIS report

**2. Provide expertise (Weighting: 40%)**
**Marketing**:

- Developing, planning, organizing, and implementing marketing strategies including trade marketing strategy to increase market share through higher penetration of Hoan My Medical Corporation;
- Oversee implementation of the marketing strategy - including campaigns, events, digital marketing;
- Connect the Marketing team and Sales team closely; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations;
- Guide the day-to-day activities of the marketing team and ensure that the marketing objectives are implemented by the marketing team;
- Manage social media presence and direct programs to improve social media reputation and recognition;
- Coordinate with the management team and human resource management division to develop and deliver marketing and communications strategies for the organization;
- Undertake continuous analysis of the competitive environment, patient insights, and customer trends.

**Business Development**:

- Work with the GCEO to seize opportunities, determine key sales development segments and priorities, build and refine Hoan My’s business development playbook;
- Coordinate and drive new business revenues from potential partners including acute health organisations, governmental (VWOs), insurance, financial and corporate partners;
- Generate and qualify new leads and be resourceful in using multiple approaches to penetrate prospective accounts;
- Build a team to execute opening and closing deals end-to-end including outreach, pitching, solution development, building internal and external alignment, negotiation, contracting, and implementation;
- Build consensus and lead the team to consistently deliver on sales targets;
Develop a deep understanding of the differentiated value proposition of Hoan My’s services and mastery in pitching custom messages to individual prospects;
Drive strong partner interest and top-of-funnel pipeline, maintain a healthy sales cycle and conversion funnel of new opportunities based on sales targets and be a first-class ambassador of Hoan My to all prospects;
**Sales development & management**:

- Direct, build and lead the inside sales team to achieve Hoan My’s growth goals and target conversion rates as well as articulate Hoan My’s service and value proposition to prospective customers;
- Develop deep empathy for care recipients and their loved ones as well as their end-to-end user journey with Hoan My;
- Drive the team with a laser focus on the people at the heart of Hoan My - customers, care recipients, and care professionals;
- Build a deep understanding of customer needs and their service requirements; uses actionable data and insights to build and iterate on the inside sales playbook;
- Harnesses the team’s combined experience to build inside sales training content and continuously optimize for conversion rates from inbound leads;
- Define and improve workflows to manage, track engage all leads, prospects, and clients via technology tools and internal systems as well as to enable successful handover to the care operations and specialists teams;
- Work closely with the marketing team on insights to optimize for targeted lead acquisition effectiveness and cost;
- Mature and implement data and product analytics frameworks and processes to gain required insights on customer acquisition and engagement.

Expected results:

- Regard to annual smart goals

How to measure
- By SMARTGOALs

**3. Supporting work (Weighting: 20%)**

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