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Senior Marketing Planner

4 months ago

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**Mô tả công việc**:
(Mức lương: Thỏa thuận)
1. Lập kế hoạch và triển khai chiến lược Marketing
- Nhận brief từ khách hàng hoặc từ team Account
- Nghiên cứu và phân tích sản phẩm, khách hàng mục tiêu, thương hiệu, thói quen truyền thông
- Thực hiện proposal và (có thể) trực tiếp pitching với khách hàng. Phát triển idea, concept, key visual, content direction; lập media plan và master plan cho các nhãn hàng.
- Xây dựng kế hoạch và chiến lược truyền thông cho khách hàng. Quản lý chất lượng của dự án, chịu trách nhiệm về tính hiệu quả của chiến dịch
- Kiểm soát và thực thi dự án: Phối hợp với team nội bộ Content, Designer, Production,triển khai dự án
- Theo dõi, phân tích, đánh giá và đưa ra đề xuất cải thiện cho chiến dịch
- Phối hợp với team Account để báo cáo kết quả dự án

2. Thực hiện các proposal mời tài trợ, giới thiệu dự án
- Phối hợp với các bên liên quan: Đối tác, Account, PR, Production,làm proposal mời tài trợ

3. Sáng tạo concept sự kiện và sản xuất, quản lý hệ thống nhận diện thương hiệu
- Nhận brief từ team Account hoặc khách hàng lên idea, concept sự kiện theo yêu cầu
- Phối hợp cùng team thiết kế, event thực hiện sự kiện
- Quản lý hệ thống nhận diện thương hiệu, POSM trên toàn hệ thống Tập đoàn và các công ty thành viên.

4. Khảo sát, nghiên cứu thị trường
- Nghiên cứu và phân tích sản phẩm, khách hàng mục tiêu, thương hiệu, thói quen truyền thông
- Tìm hiểu, phân tích đối thủ, các case study truyền thông thành công, từ đó áp dụng cho các chiến dịch truyền thông cho Khách hàng.

5. Thực hiện các công việc khác do cấp trên phân công

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Chế độ bảo hiểm
- Du Lịch
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Phụ cấp thâm niên
- Nghỉ phép năm

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:

- Tốt nghiệp cácchuyên ngành Marketing, PR, Báo chí
- Tối thiểu 4 năm kinh nghiệm tại vị trí Creative, Account Planner tại các Agency truyền thông, quảng cáo hoặc từng đảm nhận vị trí Brand, Marketing tại các Ngân hàng, công ty BĐS, xây dựng.
- Kiến thức chuyên môn về Marketing, Digital Marketing, truyền thông thương hiệu,truyền thông tích hợp (IMC)
- Có kiến thức về các chiến dịch truyền thông thương hiệu: ra mắt thương hiệu/ sản phẩm mới, khai trương cơ sở mới, truyền thông thương hiệu duy trì
- Kiến thức brainstorm, định hướng ý tưởng truyền thông, mô hình truyền thông, content plan, media plan,...
- Ưu tiên hiểu biết về Digital Marketing: Google Ads, Facebook Ads, Tiktok Ads, Zalo, Ads Network; các công cụ đo lường hiệu quả truyền thông: Google trend, Google Analytics, Fanpage Karma, Page Insight, SMCC, công cụ Social listening khác,...

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Media Planning,Quảng Cáo/Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR

Trung cấp - Nghề
Không yêu cầu