Senior Strategic Planner

7 months ago

Ho Chi Minh City, Vietnam OLIVER - SEAPAC Full time

**Job Title**:Senior Strategic Planner

**Location**: H**o Chi Minh City, Vietnam

**WHAT YOU WILL BE DOING**:

- Deliver more effective and engaging direct comms, by bringing an understanding of their business, their brands and their audiences together with best practice and outside inspiration.
- Helping to drive key marketing projects and day to day communications with our on-site creative teams.
- Building brands for our Content Creators.
- Working closely with marketing teams across the Unilever business units to develop.
- Refine propositions and to develop and refine briefs and to help encourage innovation and bravery.
- Define, analyze and propose a branding strategy that not only helps differentiate our influencers with competitors in the market but also integrate their roles into larger IMC strategies.
- Develop integrated comms strategies, customer journeys and detailed comms plans for new initiatives and innovations.
- Provides strategic direction and defines the guidelines from which the creative team and other teams can work easily to cascade them into daily content.
- Work with the Account team to prepare external proposals to pitch for larger projects from c
- Advise on best practice for testing and optimization.
- Proactive with suggestions about how propositions, briefs and comms can be improved.

**WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE**:

- **4-7 year**s **+ experience in integrated communication planning role** or social/ digital strategic planning role with a high tendency to go beyond social & digital space
- Strong CRM and comms planning experience across comms, social & digital
- Strong customer journey planning skills
- Proven track record in developing strategic digital marketing plans
- Experience in developing brand propositions
- Strong **analytical skills**: the ability to derive insight from wide ranging data sources, and to simplify complex problems
- Strong **communication skills**: the ability to be clear and inspiring in written and verbal communications
- Strong commercial understanding to ensure thinking is grounded in clients' business issues
- Good knowledge of the digital fields, especially influencer marketing and the media
- Demonstrated track record of bringing insight, strategy and ideas generation new business pitches
- Excellent written and verbal communication skills in English and **Vietnamese**:

- Excellent team working skills
- Collaborative, practical and solutions focused

**A LITTLE BIT ABOUT US**:
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.

Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients' money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever's U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas' off-shore hub and PepsiCo's global digital team.

In 2020 we were ranked #1 in Adweek's Fastest Growing list (US) and featured in The Drum's Honours List of the best businesses that helped shape the year.

We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing).

**OUR VALUES AND HOW TO LIVE THEM**:
**Ambition** - you look for opportunities to deliver greater value to those around you.

**Imagination** - you identify a range of solutions to problems.

**Inclusion - **to be actively pro-inclusive and anti-racist across our community, clients and creations.

**Inspiration** - you lead by example and encourage others to do the same.

**Learning **- you have excellent listening skills that helps you to learn from our clients and those around you.

**Results** - you accept responsibility for your actions.
- We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. _We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. _We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle._

Inside Ideas Group and its' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

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