Vaccines Consumer Manager

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam MSD Full time

Job Description:



POSITION OVERVIEW:
BASIC FUNCTIONS & RESPONSIBILITIES


The position will be responsible for developing and executing strategies to engage, activate, and retain healthcare consumers' attention through digital channels based on the understanding of consumer insight.

The position will work closely with cross-functional teams to identify critical insights, create targeted digital campaigns, and measure performance. The position will also establish and maintain partnerships with healthcare organizations to drive digital consumer activation.

PRIMARY ACTIVITIES

Strategic management (50%):

  • Continuously define key customer insights that will drive the business
  • Develop and execute the strategies to engage, activate, and retain healthcare consumers' attention on the E2E customer journey regarding preventable diseases & prevention.
  • Corporate with Product managers to develop the comprehensive commercial plan
  • Keep up with the latest healthcare digital trends and consumer preferences to lead the market
  • Collaborate with crossfunctional teams (DnA, Comm) to identify key insights and create targeted digital campaigns, including social media, mobile app, and website content
  • Work with marketing teams to develop digital messaging and collateral to support consumer activation efforts

Campaign management (30%)

  • Collaborate with the DnA team to measure online & offline campaign performance and adjust strategies as needed
  • Create and manage budgets to support digital activation initiatives
  • Ensure excellence in campaign execution by reviewing and providing recommendations on agency& brand team deliverables
  • Ensure all consumer campaigns comply with related SOPs

Digital partnership (20%)

  • Establish and maintain relationships with key stakeholders both internally and externally in the digital space
  • Develop and maintain a deep understanding of our digital agency partners' capabilities and industry best practices to inform our digital activation strategies
  • Champion a culture of continuous improvement and innovation in digital campaign execution

EDUCATION, EXPERIENCE & COMPETENCIES

_ Desired Experience/Education:
_


  • Bachelor's degree in marketing, business, or a related field
  • Minimum of 5 years of experience in healthcare digital marketing or related field (consumer healthcare, cosmetic health, digital health )
  • Strong understanding of healthcare consumer trends and preferences in the digital space
  • Excellent analytical, project management, and communication skills
  • Ability to work independently and in a team environment
  • Experience managing budgets and financial reporting for digital campaigns
  • Proven track record of excellence in campaign execution and attention to detail

Search Firm Representatives Please Read Carefully

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Requisition ID:
R237506
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