Consumer Market Insights Manager

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Givaudan Full time
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions.

There's much to learn and many to learn from, with more than 16,800 employees around the world to explore ideas and ambitions with.

Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people.

Every essence of you enriches our world. We are Givaudan. Human by nature.
Consumer Market Insights Manager Your future position?


In this role your objective will be to design, execute and communicate market research projects and build consumer understanding in line with business objectives for Vietnam market and cross categories.


Core Responsibilities:

Project Management:

To select and recommend country and project relevant methodology with supervision of a more senior CMI manager when needed.

Recommend evolving country relevant methodologies. Coordinate test samples with internal stakeholders. Commissioning and set up, manage cost, quality control of field and tabulate data into standard excel template.

Data Management:

To collaborate with CMI Lead manager to ensure CMI data is stored centrally and accessible for future reference, and run diagnostic analysis based on existing data.

Act as CMI business partner on specific projects for internal stakeholders, working closely on projects throughout the development cycle, providing in-depth interpretation of results to guide fragrance development and selection and to help to build rationale to support submissions.

Summarize and interpret quali and quanti results supported by unique country insights. Share country insights of both proactive and reactive projects with stakeholders.

Download to Regional CMI with timely country insights (Fragrance Family, home visits, benchmarking etc.) Update Regional Marketing with any evolving consumer behavior/product usage.

Support sales and development teams as MR expert in direct contact with clients, to discuss and review CMI methodologies and test results.

You?

Are you someone who wants to grow and shape your own world? Who needs a new challenge and bring excellent contribution to the company? Then come and join us - and impact your world.


Primary Qualifications:

University Degree/Master s Degree (major in data science/sociology or equivalent major)
Minimum of years of experience in market research; ideally in both agency and client sides

Functional/ Technical Skills:

Verbal and written command of English (and local language as required)
Proficiency in using data analysis software (SPSS, xlstat, Matlab)

Good understanding and use of inferential and multivariate statistics and experimental design, with supervision of a more senior CMI manager when needed.

Good analytical skills
Good communication and presentation skills
Effectively plans, leads and communicates all required functional steps in the CMI project
Pay attention to the details
Understands legal & regulatory guidelines/restrictions for CMI testing
Stay up to date with latest developments/techniques in CMI profession
Good knowledge of market dynamics and trends for specific country, category as required
Good understanding of fragrance (olfactory families, main benchmarks etc.)

What we offer:

Best-in-class benefits, competitive pay, and a nurturing and progressive environment,
Excellent opportunities for progressive learning and development
A creative team environment that will inspire you
Comprehensive healthcare plans

At Givaudan, you contribute to delightful taste and scent experiences that touch people's lives.

You work within an inspiring teamwork culture - where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.

Every essence of you enriches our world.
Diversity drives innovation and creates closer connections with our employees, customers and partners.
Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.

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