Product Marketing Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Totalenergies Full time

Mô tả công việc:

(Mức lương:
Thỏa thuận)Our Company reflects the diversity of our employees. At TotalEnergies, the wide variety of talents drives our competitiveness, our ability to innovate, and our attractiveness. Therefore, we welcome differences in age, disability, gender reassignment, pregnancy/maternity, race, religion, beliefs, sex, sexual orientation, and family/parental status. We believe Diversity makes us better

  • JOB DIMENSIONS
  • Responsible for adapting a brand/product strategy for a company's target market.
  • Develop expertise in terms of category needs, dynamics and requirements, including the consumers, customers and channels shopper attitudes & behavior and translate this into actionable initiatives for sales and marketing teams
  • As the 'Product guardian', Product managers maintain product positioning and RTB across all company marketing initiatives and communications, and may manage a portfolio of products
  • ACTIVITIES
  • Responsible for adapting a brand/product strategy for a company's target market.
  • Develop expertise in terms of category needs, dynamics and requirements, including the consumers, customers and channels shopper attitudes & behavior and translate this into actionable initiatives for sales and marketing teams
  • As the 'Product guardian', Product managers maintain product positioning and RTB across all company
marketing initiatives and communications, and may manage a portfolio of products.

  • ACCOUNTABILITIES
  • Working closely with engineering, sales, channels marketing, ATL marketing and agencies to ensure ONE TOTALENERGIES's performance in term of volume, margin, customer/shopper/consumer satisfaction goals, also ensuring alignment of communications and messaging across all channels.
  • Responsible to improve market share, brand awareness, brand health and brand performance including volume, UGMVC.
  • Collate and analyze Consumer and shopper information, customer / channel performance of TOTALENERGIES brand vs competitors.
  • Prepare SWOT analysis for TOTALENERGIES, ELF brand from competition point of view once a year and contribute to Channels' Planning.
  • Monitor and evaluate entire Product activities across channels.
  • Define research needs and closely cooperate with ATL marketing team & research parties/agencies.
  • Analyze consumers' influencer insights, shopper trends, market analysis, and marketing best practices to build successful strategies
  • Define the product strategy, positioning and roadmap gathering and prioritizing product and customer requirements, defining the product RTB, vision, price.
  • Propose and execute the approved brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition.
  • Planning and execution of all product launch including innovation and renovation, onground product/brand communications, activation to consumers, shoppers, customers.
  • Responsible of product development, active products portfolio, pricing and new product launches as well as developing new business opportunities
  • Creating and managing promotional collateral to establish and maintain product branding
  • Monitoring to ensure spending within the assigned budget, in most efficiency.
  • Competitor's and consumers insights analysis
  • Work with external third parties to assess partnerships and licensing opportunities
  • Be an expert with respect to the competition, supporting the company's overall strategy and goals.
  • Gather customers, shoppers, influencers and market insights to inform outreach strategies, increase customers, shoppers, influencers conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Responsible to improve market share, brand awareness, brand health and brand performance including volume,
  • Fulfill other tasks and/or assignments requested by the manager and/or the board of management.

Chức vụ:
Trưởng nhóm/Trưởng phòng

Hình thức làm việc:
Toàn thời gian

Quyền lợi được hưởng:

13th month of salary + Performance Bonus + Healthcare Insurance.

Flexible working environment.

Professional Training & Development program and mobility opportunity.

Yêu cầu bằng cấp (tối thiểu): Đại Học

Yêu cầu công việc:

  • Bachelor's degree in Marketing, Business, or related field
  • At least 5 years of experience in Product/Trade Marketing
  • Smooth written and verbal communication skills in English and Vietnamese
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decisionmaking skills
  • Metricsdriven marketing mind with eye for creativity
  • Willingness and ability to travel
  • Established press and media contacts
  • Hardworking

Yêu cầu giới tính:
Nam/Nữ

Ngành nghề:
Offline Marketing (Báo/Đài/Truyền Hình),Quảng Cáo/Marketing,Truyền

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