(Senior) Brand Manager

3 days ago

Ho Chi Minh City, Vietnam AstraZeneca Full time

**(Senior) Brand Manager - CVRM - HCM**

**About AstraZeneca and AstraZeneca Vietnam**

**AstraZeneca**

**AstraZeneca Vietnam**

As a Foreign Invested Enterprise with over 550 members, AstraZeneca is investing into Vietnam 310 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 - 2022) with various other industry awards from BritCham, EuroCham, and government agencies.

**What you’ll do**:
**Job Description / Capsule**

Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks. Localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.

**Typical Accountabilities**

(bullet point list)
- Provide local market understanding and customer’s insights to PLM/ LLM brand team;
- Provide input and feedback on campaign developed by PLM/ LLM;
- Localise Area Brand Operational Plan and ensure effective implementation of the country brand operational plans and monitor against agreed KPI.
- Responsible for team performance and development.
- Responsible for the management of team’s budget and brands’ A&P spend.
- Works with Field Force and medical to develop key stakeholders & KOLs through scientific programs and engagement;
- Provide input on competition, customers, pricing and value story to market access team;
- Implement Patient Access Programs
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;
- Participates in development of training for field force on brand information
- Adherence to AZ global policy for external interaction, code of conduct and industry code of marketing practices.

**Education, Qualifications, Skills and Experience**

**Essential**
- Bachelor’s Degree of Pharmacy or Medicine
- Scientific background or affinity for scientific information
- 3 years experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign;
- Excellent operational skills and ability to think strategically
- Able to work cross-functionally especially with field force team to develop specific plan to address different challenges at customer level
- Strong interpersonal and communication skills
- Team player, organised, results oriented and independent
- Understanding of the country and region Healthcare environment

**Desirable**
- MBA in relevant field
- Experience in Insight/Market Research
- Field force and/or Field force Leadership experience
- Experience in patient programs

**Why AstraZeneca?**:
At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

**What will you get?**:
**So, what’s next?**:
If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.

If you are ready to bring new insights and fresh thinking to the table, Brilliant We have one seat available, and we hope it’s yours.

**Where can I find out more?**:

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