Frontline Senior Brand Manager, Vietnam

1 week ago

Ho Chi Minh City, Vietnam The Coca-Cola Company Full time

We are recruiting a Frontline Senior Brand Manager on a permanent basis to join our Frontline Marketing function to shape and deliver excellent strategies for the local market.

Reporting to a Frontline Marketing Director, he/she would:

- ** Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans **(objectives, campaign investments, success metrics and activity calendars, including innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.
- ** Work closely with regional category teams** and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
- ** Input into consumer & shopper engagement strategy** and **identify **region specific** engagement opportunities**:

- ** Actively work on regional market development **to ensure the right implementation of projects.
- ** Manage brand activation** & Integration at the local level, including point-of-sale activations & promos and experiential marketing and events (leveraging mkt assets), in coordination **with bottlers**:

- **Lead transcreation, localization** and **real-time amplification of campaigns** within the region, working directly with agencies partners across ATL & BTL.
- Support the System in **Customer & Shopper marketing** agenda**, maintaining **strong relationships with key customers**.**

**Experience required**
- Significant **marketing and leadership experience** (8-10 years)
- Direct experience with **marketing activation**:

- **Business, commercial, and financial acumen**:

- Experience **working with external partners** (bottlers and customers) **is preferred**:

- Experience working in **cross**-functional **incl. key account teams** and cross-geographical teams.**

**Work Focus**
- Ability to provide **region specific input on marketing strategy and plans **(e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
- Ability to **develop relationships with key bottlers** and ensure alignment and buy-in on mkt agenda
- Ability to lead **negotiations and alignment** with key stakeholders
- Ability to coordinate & integrate **full details (calendars, resources, metrics) of local activation** with Bottlers and agency partners
- Ability to identify needs for **campaign** **localization or customization** as necessary within the defined strategy and execution of these transcreations with agency partners.

For more information, please apply

**Skills**:
Leadership; Media Planning; Creative Development; Consumer Segmentation; Competitive Assessments; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Analytical Techniques; Problem Solving; Brand Architecture; Channel Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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