Brand Protection Manager

3 weeks ago


Ho Chi Minh City, Vietnam Unilever Full time

Ready to move forward in your career? Please check out position Brand Protection Manager, located in Ho Chi Minh City.

Main Job Purpose:
The Brand Protection Manager will be a part of the Brand Protection Group at regional and Global level. The purpose of the role is to provide pragmatic, effective and timely actions consistent with business objectives to address all illicit trade activities (counterfeit and infringing greys) throughout Vietnam on all Unilever brands.

The role will be reporting operationally into Brand Protection at Cluster level, while the role of the Brand Protection function itself is to implement suitable anti-counterfeiting plans to assist the business in its market development work.

Key accountabilities: Responsible for all Brand Protection activities within Vietnam and in close liaison with adjoining Unilever markets.- Ensuring that the approach is consistent with Regional and Global Strategy.- Manage any counterfeit incident within Vietnam following agreed guidelines on incidents and product recall.- Developing operational trade knowledge and expertise of the company to ensure that Brand Protection plans complement business needs and objectives.- Work closely with the region Brand Protection Director and with Brand Protection Cluster leads around the world to ensure cross-border consistency of approach to counterfeits and infringing greys.- Evaluate and supervise all the third-party investigations in a timely, professional, and cost-efficient manner.- Manages investigation projects within agreed budgets.- Ensure continuity when local management changes take place.


2. Assist Brand Category teams by providing regular updates on the levels of counterfeiting activity of their brands and recommendations to better protect them. Maintain an overview of pending and existing legislation affecting counterfeits and infringing greys.

3. Understand the most effective practical options for actions, legal or otherwise and use this knowledge to suggest pragmatic, cost-effective, timely plans to the business. Make regular market visits with focus at the bottom end (one of the most likely sales areas for counterfeits), and with attention to e-commerce platforms.

4. Together with trusted external stakeholder partners, design and implement sophisticated multifaceted strategies aimed at protecting our consumers, achieving business objectives and growth targets, and reducing or eliminating the presence of counterfeits and greys.- Co-develop effective relationships with all related officials in key market areas, Customs, Revenue, Standards, Food & Drug Boards, and related senior government representatives.- Meet regularly face to face with 3P IP partners.- Responsible for preparing all training programmers for enforcement officials.

**REQUIREMENTS**:
- Background of 5+ years in either sales and marketing in branded consumer goods or IP investigative work.- Excellent understanding of how the retail/wholesale trade operates across SEAA.- Proven understanding and experience of the full range of illicit trade activities- Experience in interacting with Government officials.- Basic understanding of trademarks and other intellectual property rights- Good communication and training skills; ability to interact effectively at all levels internally and externally.- Willingness to travel widely throughout SEAA,-
- Good command of English and Vietnamese, both written and spoken



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