Assistant Brand Manager

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam JTI - Japan Tobacco International Full time
We're JTI, Japan Tobacco International and
we believe in freedom. We think that the possibilities are limitless when you're free to choose.

In fact, we've spent the last 20 years innovating, creating new and better products for our
consumers to choose from.

It's how we've grown to be present in 130 countries.

But our business isn't just business. Our business is our people. Their talent. Their potential. We believe
when they're free to be themselves, grow, travel and develop,
amazing things can happen for our business.


That's why our employees, from around the world, choose to be a part of JTI.
It is why 83% of employees feel happy working at JTI. And why we've been awarded
Global Top Employer status, nine years running.

So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.

  • This position will remain open until filled._

WHAT WILL YOU DO?

  • Assist Brand team to work on analysis and data supplement to define brand portfolio, distribution, price and communication strategy for Annual & Strategic Plan. Under supervision of Brand Manager (BM) /Portfolio and Brand Equity (PBE) Manager, implement new product launches, closely cooperate with regional R&D, HQ Brand Groups, external agencies and internal functions.
  • Monitor competitors and market dynamism to proactively propose thoughts on short term action to protect/grow share and equity. Regularly read researches and observe market movement to assess new consumer trends/ product opportunities.
  • Close cooperation with Trade Marketing and Operations team to ensure optimal & timely brand activation/cycle support. Regularly work with Strategic Insights (SI) department to understand and stay connected with consumer behavior and insight through researches in order to provide the implication for business.
  • Conduct analysis and periodical reviews of the brand and own small workstream in provide inputs for improvement (based on BM's cascade). Ongoing monitoring and analysis of trends, market data (Nielsen) and competitor activity.
  • Key Project adminstrations lead, monitor and execute, related to contract, payment, budget monitor, etc.

WHO ARE WE LOOKING FOR?

  • University degree, any extra Marketing degree is a plus
  • 35 years relevant experience in FMCG marketing functions
  • Experience in high agile/ entrepreneurship working environment, has knowledge in portfolio marketing (Brand portfolio management, pricing, market analysis, consumer insights and innovation)
  • Exposure and understanding in operational constraints and strong executional reflex appreciation of marketing standards in the dark market industry is a plus
  • Strong executional skills and indepth knowledge of marketing standards in tobacco industry is a plus
  • Fluent both in English and Vietnamese. Good writing, presentation and communication skills
  • Experienced in working in dynamic consumer goods
  • Proven team player, effective communication with various organizational functions
  • Good analytical mindset
  • Good with campaign operations, working crossfunctionally and budget management
**WHAT ARE THE NEXT STEPS?

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