Assistant Brand Manager

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam PNJ Full time

NƠI LÀM VIỆC:

  • Hồ Chí Minh

CẤP BẬC:

  • Nhân viên

HÌNH THỨC:

  • Nhân viên
chính thức

KINH NGHIỆM:

  • 3 Năm

MỨC LƯƠNG:

  • Lương thỏa thuận

NGÀNH NGHỀ:

  • Quảng cáo / Đối ngoại / Truyền Thông, Tổ chức sự kiện, Marketing

HẠN CHÓT NHẬN HỒ SƠ:

  • 20/06/2024

PHÚC LỢI:

  • Bảo hiểm
  • Thưởng
- Đào tạo

  • Tăng lương

MÔ TẢ CÔNG VIỆC:

  • Manage the collection/ new products/ key pillar/ key product line sellout performance, analysis of consumer and market insights for the category, share findings with the team to ensure the consistency of new product development.
  • Translates trends and consumer knowledge into meaningful insights brand development.
  • Implement new launches and marketing mix strategies (IMC/360/Digital/Retail/Partnership) and create the right angle of attack consistently to build integrated, engaging consumer brand experiences; meet the deadlines and right objective.
  • Research, create, develop and monitor the communication materials (imagery, digital, point of sale, landing page) for brand and product.
  • Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
  • Conduct market research, industry knowledge, current trends, new media, and competition research.
  • Conduct research on new influencer profiles/ new community in order to broaden the pool.
  • Seek PPL opportunities, event sponsorship, brand/community partnerships that align with brand and marketing strategy.
  • Monitor the retail marketing strategy working handinhand with the retail, omni and training team and monitor the proper implementation of retail materials (promotion, services, advice, etc.)
  • Monitor and followup with suppliers and partners to ensure timely and accurate deployment.
  • Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan
  • Stay updated with social media platform technologies and trends.
  • Assists with other related duties as assigned.

YÊU CẦU CÔNG VIỆC:

  • At least 3 years of related experience
  • Bachelor's degree in Marketing, Communication or related field.
  • Strong negotiation skills with excellent verbal and written communication
  • Familiarity with social media platforms (Facebook, Linkedin, Instagram, Tiktok) and affiliate marketing
  • Ability to deal with both artistic and numerical issues.
  • Strong negotiation skills with excellent verbal and written communication
, detail-oriented and interpersonal skills

Working location: 01 Hoang Viet, Tan Binh Dist., HCMC

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