Junior Brand Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Nestle Full time

POSITION SNAPSHOT

  • Location: Head Office, Ho Chi Minh City
  • Company: Nestlé Viet Nam
  • Position: Junior Brand Manager
  • Fulltime
***Participate and assist Brand Manager in developing and executing the marketing plans to deliver the market share, sales volume, revenue, and profit growth objectives for assigned products/categories, as well as to improve REI/BES. Consistently review, analyze, evaluate market requirements, and recommend the improvement of the marketing mix.

A DAY IN THE LIFE

  • Assists, Contributes to the development and updates of consumer portrait, and consumer engagement funnel for her/his brand
  • Activates Brand Essence
  • Supports for management of 60/40+ baskets, packaging, NHW dashboard, services, and CSV related to her/his brand
  • Assists, Develops, and updates consumer portrait, understands the instore environment, contributes to category strategy, defines the desired relative price, provides recommendations to pricing and promotional strategy, proposes SKUs for key channels and key customers
  • Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
  • Assists, contributes to the development, and executes strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors performance, health, and strategic alignment. Understands the business impact of PFME and TTS investment of her/his brand.
  • Assists and Contributes to the development of OBPs Big Ideas, and engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

WHAT MAKES YOU SUCCESSFUL

  • Minimum 3 years experience in Marketing or 3 years in other functions ideally in Sales at Nestlé or equivalent FMCG
  • Experience working in crossfunctional teams

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