Senior Brand Manager

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time
Who We Are?

  • We are Unilever, an ambitious organization and home to over 400 purposeful and global brands like Dove, Sunsilk, Magnum, Knorr.

We feel good about the work we do-whether it's the way we run our business, make our products or use our brands, we always think about how even the smallest things can make a positive difference to the world.

We care-it's what we're known for. And it's why we're a great place to build a career with purpose.

We believe in better business for a better world. And we believe in a better you.
When you work at Unilever you can bring your own purpose to life through the work that you do. You will work with brands that are loved, improving the lives of consumers and their communities. You will work with innovations that grow our business and help improve the planet and our society. You will work with brilliant people who will help you contribute to the world and become a better you.
If you're passionate about making a difference, you can - and we'll empower you on your journey. Make things happen with your pioneering spirit and use your experience to grow your career. Together, we can help create a better business and better world.

Ready to move forward in your career? Please check out position Senior Brand Manager, located in Ho Chi Minh City.


  • Main Job Purpose:
  • The SBM for group brand is responsible for the health and performance of the group of brands in charge in the local market-
  • Support BUD in translating Category Strategy into a National Category Building Plan which provides category value drivers and brand and customer priorities, rooted in local insight and to create concrete Brand Marketing Plan to ensure flawless deployment of brand communication and activation in the market
  • Key accountabilities:
  • NATIONAL CATEGORY BUILDING PLAN (NCBP)
  • Support BUD in development of National Category Building Plan, a local translation of global category strategy rooted in insight from the Category & Brand Audit.-
  • Ensures cross-functional inputs such as customer & shopper trends, financials and consumer attitudes and behaviours are appropriately reflected in NCBP for the group of brands in charge-
  • Measures progress against key value drivers and ensures take-up in BMP via Jobs-to-be-Done and Measurable objectives.
  • BRAND MARKETING PLAN (BMP)
  • Oversees the creation of BMPs including; brand audit, Jobs to be done, 8-Q activity plans, Scorecards & management of 6 Ps (e.g. Pricing).-
  • Leads the multifunctional team (Brand Development, trade marketing, supply chain, finance) through brand planning process, delivery of plans and monitoring of brand performance to implement appropriate plan changes.-
  • Accountable for deployment of integrated brand communications per communication strategy and campaign idea in Think Big Packs, development of any local communication requirements, and brand budgets.-
  • Coaches Brand Managers and Assistant Brand Managers in skills and competencies so they can adequately evaluate, develop and deliver brand and customer plans.
  • INNOVATION & RENOVATION
  • Deliver market
- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of group of brands will be met in the future
  • Responsible for launch/ relaunch management; building plans and channel strategies (promotions, media and POS), Customer sellin and legal & regulatory issues.
  • Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with communication teams and agencies (PR, BTL...)
  • Lead the monitoring and reviewing of effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
  • RESOUCE MANAGEMENT
  • Responsible for A&P budget to drive sales growth (both top line and bottom line), and share growth.
  • Has a team (brand managers and ABM) as direct reports to coach and develop.
  • Other tasks assigned by line manager
  • REQUIREMENTS
  • Bachelor's degree 710 years classic brand management experience
  • Business management and brand development experience
  • Manage stakeholders in multifunctional teams.
  • Strong analysis skills and data driven and project management skill
  • Strong presentation and communication skills
  • Ability to work and multitask in a fastpaced environment.
  • Good command of English and Vietnamese.
  • If you have the qualifications above, please feel free to contact our Talent Partner Team for more information.

Unilever is an organization committed to equity, inclusion, and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

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