Frontline Senior Brand Manager, Vietnam

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam The Coca-Cola Company Full time

We are recruiting a Frontline Senior Brand Manager on a permanent basis to join our Frontline Marketing function to shape and deliver excellent strategies for the local market.


Reporting to a Frontline Marketing Director, he/she would:


  • Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, campaign investments, success metrics and activity calendars, including innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.
-
Work closely with regional category teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
-
Input into consumer & shopper engagement strategy and
identify region specific
engagement opportunities:


  • Actively work on regional market development to ensure the right implementation of projects.
-
Manage brand activation & Integration at the local level, including point-of-sale activations & promos and experiential marketing and events (leveraging mkt assets), in coordination
with bottlers:


  • Lead transcreation, localization and
    real-time amplification of campaigns within the region, working directly with agencies partners across ATL & BTL.
  • Support the System in
    Customer & Shopper marketing agenda
    , maintaining strong relationships with key customers
    .

Experience required

  • Significant
    marketing and leadership experience (810 years)
  • Direct experience with
    marketing activation:

  • Business, commercial, and financial acumen:
  • Experience
    working with external partners (bottlers and customers)
    is preferred:
  • Experience working in
    cross-functional
    incl. key account teams and cross-geographical teams.**
    Work Focus
  • Ability to provide
    region specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
  • Ability to
    develop relationships with key bottlers and ensure alignment and buyin on mkt agenda
  • Ability to lead
    negotiations and alignment with key stakeholders
  • Ability to coordinate & integrate
    full details (calendars, resources, metrics) of local activation with Bottlers and agency partners
  • Ability to identify needs for
    campaign
    localization or customization as necessary within the defined strategy and execution of these transcreations with agency partners.
For more information, please apply

Skills:

Leadership; Media Planning; Creative Development; Consumer Segmentation; Competitive Assessments; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Analytical Techniques; Problem Solving; Brand Architecture; Channel Management

Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.



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