Senior Brand Manager

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Adecco Full time

Job summary:

A reputable cosmetic company is looking for a Senior Brand Manager to join them

Responsibilities:

  • Leader in managing vendor partners and agencies and all aspects pertaining to brand.
  • Supports brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
  • Recruit & manage a strong team to build & execute plans to accelerate the retail sales growth of the brand
  • Engages, inspires organization around the brand vision, position and strategies so they are clear in bringing them to life in their functional expertise.
  • Establish solid financial (=profitable) management through a close collaborations with regional brand office.
  • Analyses data on new launches to develop sales forecast plan and financials.
  • Elaborate & deliver ambitious budgets & budget revisions which optimize resource utilization
  • Analyses and drives consumer understanding and insights in order for consumers to have stronger and more impactful brand experiences.
  • Analyses market, consumer and competitive information to support GM team in setting new product pricing and managing price on existing products.
  • Reviews on brand's consumers and trends in order to determine channel plans and to recommend goals for upcoming year.
  • Develops targets by channel, business objectives and brand strategies for that brand that aligns with global business plan, and contributes to annual brand operating plan reviews.
  • Planning and setting advertising and promotion budgets in order to hit profit plans.
  • Developing PR launch plans for key major launches and ensure excellent coverage in major media to drive awareness of new product launches.
  • Plans for CRM to retain loyal members.

Experience requirements:

  • 10 years 'experience and a minimum of 7 years' experience in the cosmetics industry, with strong experience in sales & marketing
  • Fluent in English
  • Excellent negotiation skills
  • Strong interpersonal and diplomatic skills
  • Focused, efficient, skilled in transversal projects and multitask environment
  • Strong analytical skills
  • Able to work in multicultural environment
  • Excellent time management
  • Demanding and paying attention to the details
  • Brand and commercial sensitivity
  • Team player with strong leadership
  • Enthusiastic and dynamic, able to convey team spirit
  • Responsible, loyal, humble
  • Willing to learn and take on new challenges

Education requirements:

  • University graduate in business or MBA

Contact Person:

My Le

Adecco
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