Senior Brand Manager

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Monroe Consulting Group Full time

Senior Brand Manager:

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Sector: Monroe Cosmetic & Fashion

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Contact: Iris

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Client: Monroe Consulting Group

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Location: Ho Chi Minh City

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Salary: Negotiable

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Expiry Date: 14 June 2023

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Job Ref: BBBH410045_


International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of a global corporation in the FMCG/Retail industry.


Our client is seeking for a Senior Brand Manager with a strong marketing background in planning & deploying Marketing strategy to leverage consumer engagement and achieve brand objectives.


Responsibilities:

  • Manage and develop P&L and driving market growth
  • Maintain brand public image through the implementation of marketing initiatives
  • Oversee social media accounts and ensure brand consistency
  • Manage and training subordinates & stakeholder management on the implementation of GTM and campaigns across channels
  • Analyze trends in customer spending behaviors
  • Analyze competitive benchmarking & uniqueness of brand products in the market
  • Allocate marketing budget and ensuring budget planning for marketing in line with brand budget
  • Establish relationships with influencers, advertising agencies, media outlets, etc.

Job Requirements:

  • Bachelor's degree in Marketing and Communication with at least 35 years relevant experience.
  • Experience in all aspect of Brand Management _(marketing, sales, merchandizing, public relations, etc.)_
  • Highly organized, creative, detailoriented with critical thinking and quick adaptability in a fastmoving environment
  • Ability to create afresh, effective, and measurable Marketing initiatives
  • Strong leadership skills including leading, inspiring, and coaching direct reports; build collaborative relationships with stakeholders
  • Fluent in English & Vietnamese


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