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Senior Brand Manager
1 week ago
_MAIN PURPOSE OF ROLE_
Leads and directs consumer marketing activities to build up brand positioning.
Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.
_ MAIN RESPONSIBILITIES_
- Develop consumer and digital marketing strategy with brand lead for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
- Lead digital marketing campaign & all brand activation activities at trade channels, from Ecommerce to General Trade and Modern Tradeby managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.
- Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets.
- Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy. Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction.
- Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets.
- Build good relationship with stakeholders in crossfunction team and be able to get alignment with crossfunction team to deploy the marketing program smoothly to support brand business.
- Develop annual brand plan and projects, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution. Evaluation on the productivity.
- Support Business Excellence recertification and sustain business excellence standards
- Review complaints and suggestions relating to assigned products and develop action plans to address them.
- Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
_ SUPERVISORY RESPONSIBILITIES_
Supervise ABM and provide needed coaching/feedback to help him/her to accomplish assigned projects.
_ MINIMUM BACKGROUND/ EXPERIENCE REQUIRED_
Minimum 6-7 years
- Related marketing experience in MNC FMCG industry
- At least 23 years at the same position
- Prefer background FMCG with
strong skills in data analytics
_ Education_
Bachelor
- Preferably Science, Marketing or Business
CORE Skills Required _**- Professional Skill_
- Organization and planning skills
- Problem analysis skills
- Business acumen
- Strategic thinking
- Behavioral / Leadership Skill_
- Selfdriven team player
- Problem solving skills
- Interpersonal skills
- Language Skill_
- Good command of English
- Proficient in verbal and written communication
- Computer Skill_
- MS Office
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