Group Brand Senior Manager

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam PNJ Full time

NƠI LÀM VIỆC:

  • Hồ Chí Minh

CẤP BẬC:

  • Phó Giám đốc

HÌNH THỨC:

  • Nhân viên chính thức

BẰNG CẤP:

- Đại học

KINH NGHIỆM:

Năm

MỨC LƯƠNG:

  • Lương thỏa thuận

NGÀNH NGHỀ:

  • Bán lẻ / Bán sỉ, Quảng cáo / Đối ngoại / Truyền Thông, Marketing

PHÒNG BAN:

  • PNJ

HẠN CHÓT NHẬN HỒ SƠ:

  • 31/03/2024

PHÚC LỢI:

  • Máy tính xách tay
  • Bảo hiểm
  • Phụ cấp
  • Thưởng
- Đào tạo

  • Chế độ nghỉ phép

MÔ TẢ CÔNG VIỆC:

Location:
VP PNJ, 01 Hoang Viet, 4 Ward, Tan Binh Dist, Ho Chi Minh City

RESPONSIBILITIES

Brand Strategy and Development:

  • Develop and refine the brand's overarching strategy, defining its unique value proposition and positioning within the luxury retail market
  • Craft a clear brand identity, ensuring that it resonates with the target audience and aligns with the brand's core values
  • Stay updated with market trends, competitor activities, and consumer insights to continuously evolve the brand strategy

Marketing and Communication:

  • Lead the development of marketing campaigns that effectively communicate the brand's story, products, and lifestyle
  • Collaborate with the marketing team to create compelling content, including visuals, copy, and multimedia assets, for various platforms and channels
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Develop and manage the overall brand budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability

Product Management:

  • Work closely with the product development team to ensure that new products align with the brand's aesthetics, quality, and values.

Leadership:

  • Lead, mentor, and inspire a diverse team, fostering a culture of creativity, innovation, and accountability.
  • Collaborate crossfunctionally with teams such as Intergrated Marketing, Retail Marketing, Supply Chain, Finance,) to ensure seamless execution of brand strategies and initiatives.

YÊU CẦU CÔNG VIỆC:

REQUIREMNENTS

  • Education: Degree in Marketing, Business, or related field
  • Experiences: Proven experience (8+ years) in brand management/ brand development/ brand building
  • Strong understanding of luxury market dynamics, consumer behaviors, and trends.
  • Demonstrated ability to develop and implement successful brand strategies.
  • Market Research, Datadriven: Proficiency in market research, data analysis, and interpretation
  • Strategic thinking: Exceptional strategic thinking and problemsolving skills.
  • Leadership: Excellent leadership and team management capabilities.
  • Communication & Collaboration skills: Effective communication and collaboration skills across different departments.
  • Creative: Creative mindset with a keen eye for design and aesthetics.
  • Project management: Strong project management skills, with the ability to manage multiple priorities in a fastpaced environment.


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