Senior Asm/sales Manager

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Monroe Consulting Group Full time

Senior ASM/Sales Manager - ON TRADE:

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Sector: Monroe FMCG

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Contact: Gwen

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Client: Monroe Consulting Group

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Location: Ho Chi Minh City

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Salary: Negotiable

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Expiry Date: 03 July 2023

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Job Ref: BBBH417325_

International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of a multinational FMCG company.


Our highly respected client is seeking a Senior ASM/Sales Manager - On trade channel with 3-4 years of relevant experience.

The job is based in HCMC.

Job Summary:

  • Drive sales growth in the assigned territory while being accountable for account volume sales and commercial/revenue KPIs.
  • Cultivate and sustain strong relationships with key account customers.

Responsibilities:

  • Drive sales growth in the assigned region/channel and ensure achievement of account budgeted Volume Sales and commercial/revenue KPIs.
  • Manage key operational relationships to support profitable business operations.
  • Ensure profitability and a healthy bottom line by effectively managing the sales budget and market spending.
  • Collaborate with the Trade Marketing team to execute effective trade activities at the outlet level.
  • Develop a weekly/monthly POC plan and monitor progress to drive topline growth.
  • Conduct sales analysis to identify new account opportunities and other market opportunities.
  • Execute sales strategy and standards, including distribution, promotion, and merchandising in the assigned territory.
  • Provide feedback and input on brand programs, channel strategies, and tactical marketing initiatives.
  • Communicate direct input from the market to the Regional Sales Manager.
  • Lead, develop and coach Sales Representatives to operate more effectively and achieve sales targets.

Job Requirements:

  • Minimum of 5 years of experience in field and retail sales, preferably in the food/beverage industry or other consumer product industries.
  • Proficient in both written and verbal communication in English and Vietnamese.


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