Assistant Brand Manager

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Abbott Laboratories Full time

Working Location:
Me Linh Point, 02 Ngo Duc Ke, District 1, Ho Chi Minh City

MAIN PURPOSE:

  • Execute brand marketing strategy to ensure the delivery of sales, margin, and market share target.
  • Work closely with brand manager to develop communication, and promotion material for the brand.
  • Proactively analyze market and internal data for review and planning purpose.
  • Work with crossfunctional teams to deliver business result.
  • Produce access for brand as per aligned program

MAIN RESPONSIBILITIES:

  • Provide input to develop marketing campaign & promotion program, which bases on brand positioning.
  • Strictly follow up execution with vendor & make alignment with related stakeholder to ensure marketing campaign and promotion program on time & in quality.
  • Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
  • Cooperate with related partners (inhouse or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
  • Evaluate effectiveness of promotion program & propose solution/area to improve.
  • Tracking & evaluate effectiveness of promotion program, manage stock left of promotion gift, propose solution/area to improve if issue happens.
  • Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.
  • Review complaints and propose solutions relating to assigned products.
  • Collect, compile, verify data of internal sales, retailer audit, product/promotion performance, customer/consumer feedback & behavior and make report to relevant managers.
  • Ensure document/record of approval for all execution activities
  • Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend inline with budget plan.
  • Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
  • Support Marketing Manager in coordinating with agencies to develop promotional materials including both online and offline materials, i.e. eDM, Facebook post, website content, detailing Aids, consumer leafletwhich are in line with product positioning.
  • Cooperate with related partners (inhouse or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
  • Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
  • Support in developing product training to field force on an ongoing basis.
  • Keep Field Force updated on product knowledge and competitor information.
  • Actively assist Marketing team in executing marketing campaign, ranging from digital advertising to CRM lead, online and offline activation.
  • Provide information in forecasting market's product demand, identify potential supply issues, and develop contingency plans.
  • Propose marketing objectives, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

  • 23 year: Relevant experience in assistant brand manager role in the MNC FMCG/ Technology/ Retail/ Healthcare industry
  • At least 12 years at the administration or brand executive level
  • Prior experience in marketing, accounting, digital agency, project management is preferable
  • Comprehensive industry knowledge
  • Good time and project management
  • Basic understanding of financial and data analysis
  • Good communication and negotiation
  • Digital Marketing skill
  • Good command of English


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Wipro Unza Việt Nam Full time

    Phúc Lợi: Máy tính xách tay Bảo hiểm Phụ cấp Chăm sóc sức khỏe- Đào tạo Tăng lương Chế độ nghỉ phépMô Tả Công Việc: Assist Brand Manager in new product development projects from concept to launch involving artwork designers' contacts, packaging & perfumer suppliers' contacts, panels' tests, surveys. Provide assistance...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Adecco Full time

    Job summary:Our Client, a top FMCG company is looking for an Assistant Brand Manager to join themResponsibilities: Assist in the execution of marketing plans to deliver commercial targets. Meet with stakeholders to determine brand objectives and strategies Closely monitor and analyst sales, market share, competitor activities to recommend commercial actions....


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Concung Full time

    Introduction Con Cung is the biggest omnichannel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam VNG Full time

    Be jointly responsible for protecting and developing ZaloPay's brand equity. Support Brand Manager in being a brand custodian, assisting in the planning, execution and evaluation of various branding & marketing activities Assist in several and lead a few of the strategy development, execution and measurement & evaluation (M&E) of variantspecific branding &...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam International Minh Viet Full time

    **Công Việc**:- Assistant Brand Manager**Ngành Hàng**:- Cosmetics**Kinh Nghiệm**: years of experience**Loại Công Việc**:- Fulltime**Lương**:- Negotiation**Địa Điểm Làm Việc**:- 87 Hoang Van Thai Street, Tan Phu Ward, Dist 7**Vị Trí**:- Assistant Brand Manager**Thời Hạn Nộp Đơn**:- 28/02/2023- MÔ TẢ CÔNG VIỆC1. Chịu...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Công Ty Cổ Phần Thực Phẩm CJ Cầu Tre Full time

    Mô tả công việc:(Mức lương: Thỏa thuận)Mô tả Công việc Assist the Brand Manager in executing the Marketing Plan by coordinating with Sales and Trade Teams to carry out effective campaigns, and achieve strong brand growth. Support the Brand Manager in planning for Annual Marketing and Communication. Analyze market situations, internal...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam JTI - Japan Tobacco International Full time

    We're JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you're free to choose. In fact, we've spent the last 20 years innovating, creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries.But our business isn't just business. Our business...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam PNJ Full time

    NƠI LÀM VIỆC: Hồ Chí MinhCẤP BẬC: Nhân viênHÌNH THỨC: Nhân viên chính thứcKINH NGHIỆM: 3 NămMỨC LƯƠNG: Lương thỏa thuậnNGÀNH NGHỀ: Quảng cáo / Đối ngoại / Truyền Thông, Tổ chức sự kiện, MarketingHẠN CHÓT NHẬN HỒ SƠ: 20/06/2024PHÚC LỢI: Bảo hiểm Thưởng- Đào tạo Tăng lươngMÔ TẢ...

  • Junior Brand Manager

    2 weeks ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam Nestle Full time

    POSITION SNAPSHOT Location: Head Office, Ho Chi Minh City Company: Nestlé Viet Nam Position: Junior Brand Manager Fulltime***Participate and assist Brand Manager in developing and executing the marketing plans to deliver the market share, sales volume, revenue, and profit growth objectives for assigned products/categories, as well as to improve REI/BES....


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

    Job Descriptions: Development of a sharegrowthoriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs Represent consumer (insights), brand strategy and product quality requirements on the crossfunctional discounter team...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

    Job Description: Development of a sharegrowthoriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenienceformat, discounter) specific needs Represent consumer (insights), brand strategy and product quality requirements on the crossfunctional discounter team...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Công Ty Cổ Phần Sữa Quốc Tế Full time

    Nơi Làm Việc Hồ Chí Minh (Quận 1) Cấp Bậc Nhân viên Hình Thức Nhân viên chính thức Bằng Cấp Cao đẳng Kinh Nghiệm Năm Mức Lương Lương thỏa thuận Ngành nghề Quảng cáo / Đối ngoại / Truyền Thông, Thực phẩm & Đồ uống, Tiếp thị Hạn Chót Nhận Hồ Sơ 08/07/2023Mô Tả Công Việc:...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam công ty tnhh profa Full time

    Chịu trách nhiệm lên kế hoạch, dự báo ngân sách cần sử dụng. Theo dõi và quản lý ngân sách trong suốt thời gian chạy chiến dịch, thực hiện quyết toán sau khi kết thúc và xử lý các sự vụ phát sinh theo;- Hỗ trợ Brand Manager lên kế hoạch và triển khai các hoạt động Marketing, phát...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Marico South East Asia Corporation Full time

    Mô tả công việc:(Mức lương: Thỏa thuận) Actively coordinate and lead projects as well as support Brand Manager in delivering mixes for business in Vietnam and liaising with Brand Building team for deploying those mixes.Marketing activities & Business acumen: Lead & implement marketing plans & activities as alignment with line manager and top...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Marico South East Asia Corporation Full time

    Mô tả công việc:(Mức lương: Thỏa thuận) Actively coordinate and lead projects as well as support Brand Manager indelivering mixes for business in Vietnam and liaising with Brand Building team fordeploying those mixes. Marketing activities & Business acumen:Lead & implement marketing plans & activities as alignment with line managerand top...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam METUB Network Full time

    ABOUT METUB METUB Network, operated by Metub Vietnam JSC, is the leading digital media & entertainment and YouTube multichannel network in Vietnam with an extensive network of 2500+ content creators, generating over 7 billion views monthly and ranging from top celebrities to top vertical endemic creators. Our goal is to make it possible for content creators,...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam PNJ Full time

    **NƠI LÀM VIỆC**:- Hồ Chí Minh**CẤP BẬC**:- Nhân viên**HÌNH THỨC**:- Nhân viên chính thức**KINH NGHIỆM**: Năm**MỨC LƯƠNG**:- Lương thỏa thuận**NGÀNH NGHỀ**:- Bán lẻ / Bán sỉ, Tiếp thị trực tuyến, Tiếp thị**HẠN CHÓT NHẬN HỒ SƠ**:- 28/06/2024**PHÚC LỢI**:- Bảo hiểm- Thưởng- Chăm sóc...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam công ty cổ phần mỹ phẩm quốc tế thùy dung Full time

    BRAND DEVELOPMENT MANAGEMENTHỗ trợ Brand Manager xây dựng chiến lược quảng bá thương hiệu cho BrandQuản lý hiệu quả DigitalTổng hợp; báo cáo (PR, Activation, Event, POSM, khảo sát ý kiến người tiêu dùng) định kỳPhân bổ hợp lý ngân sách cho các kênh theo định mức đã được phê duyệt.Theo...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam công ty cổ phần mỹ phẩm quốc tế thùy dung Full time

    BRAND DEVELOPMENT MANAGEMENTPhối hợp triển khai kế hoạch MKT đã đề ra ( Theo sát nhân sự cấp dưới trong việc triển khai Plan: xây dựng content, quản lý các trang mạng xã hội, làm việc với KOLs, báo chí, tổ chức event ) Phối hợp chặt chẽ với các bộ phận liên quan đảm bảo các kế hoạch...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam công ty cổ phần v lotus holdings Full time

    Trách nhiệm công việc- Là người thực hiện các kế hoạch do Brand Manager và Group Brand Manager của phòng Marketing đề ra, đảm bảo hoạt động Marketing diễn ra thuận lợi và hiệu quả.2. Nội dung công việc- Chịu trách nhiệm giải quyết các vấn đề khủng hoảng truyền thông.Chịu trách...