Brand Manager

6 months ago

Ho Chi Minh City, Vietnam Haleon Full time

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science.

Job Purpose

Acting like Brand Leader and be responsible for category P&L by leading brand activation and execution of brand strategies; roll out NPDs, communication calendar to drive sustainable brand development for Viet Nam.

Key Responsibilities- Accountable for accelerated share, for assigned brand portfolio over 3>1 plan in the market.- Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in brand development.- Work with Finance to analyze the P&L and identify the impact of alternative actions.- Identify investment priorities and manage A&P (working media and non-working media) with appropriate mix between media channels base on brand strategy.- Monitor and assess in-market new product launches brilliantly leveraging Area launch models with local adaptation where needed.- Adapt Area tool kits (materials, claims, copy (when necessary), etc )- Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.- Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams.- Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity.- Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.- Build strong agency partnerships at LOC to deliver world class activation.- Model Haleon values & behaviors and act in compliance with all GSK codes of practice.- Be responsible for tracking local brand KPIs and recommending remedial action where necessary

Why you?

We are looking for professionals with these required skills to achieve our goals:
- Bachelor’s degree in Science Marketing / Business/ Economics- 3 - 4 years (BM) experience in a Marketing or related role- Excellent English Written and Spoken Communication skills- Computer skills in Microsoft Words, Excel, PowerPoint, Project- Excellent interpersonal skills.- Experience of leading successful innovation launches in market.- Experience in implementing brand plans and execution plans.- Experience in brand architecture, setting brand/variant roles & priorities and building portfolio.- Ability to lead and inspire.- Knowledge of consumer marketing, including digital.- Financial acumen- Experience of NPD process

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam TẬP ĐOÀN Y KHOA HOÀN MỸ Full time

    Quay Lại Trang Tìm Kiếm 4 giờ trước **BRAND MANAGER**: Ứng tuyển ngay Vị trí TP. HCM Lương Negotiable Công ty Tập đoàn Y khoa Hoàn Mỹ Phòng ban Communiactions Loại hình Full time **JOB SUMMARY**: Brand Manager Hoan My is responsible for: - Build a Strong brand identity - Increase brand awareness - Strengthen brand...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Công Ty TNHH Minthacare Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận)As a Brand manager at Minthcare, you are responsible for developing effective brand and marketing strategies and campaigns, under the direction of the Marketing Director. You will work closely with cross-functional teams to ensure that our products are successfully launched and marketed to the target...

  • Assistant Brand Manager/ Brand Manager

    7 months ago

    Ho Chi Minh City, Vietnam Headhunt Vietnam Full time

    Cấp bậc: Điều Hành (Executive level) Bộ phận: Marketing Địa điểm làm việc: Vp. HCM Báo cáo cho: Group Brand Manager **1. ROLES**: The Assistant Brand Manager provides effective support to Brand Manager to ensure job completion and there by contribute to good results of the designated brand(s). **2. KEY RESPONSIBILITIES**: - Assist...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam DinCox Shoes Full time

    We are looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets,...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Unilever Full time

    **Job Descriptions**: - Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs - Represent consumer (insights), brand strategy and product quality requirements on the cross-functional...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Unilever Full time

    **Job Descriptions**: - Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs - Represent consumer (insights), brand strategy and product quality requirements on the crossfunctional...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Manulife Full time

    We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam luxasia Full time

    LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand - building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world&039;s finest...

  • Brand Manager

    7 months ago

    Ho Chi Minh City, Vietnam Manulife Full time

    We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and...

  • Manager, Brand

    7 months ago

    Ho Chi Minh City, Vietnam Manulife Full time

    We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Talentnet Full time

    $2,000 - $2,000 - FMCG **RESPONDSIBILITIES** - Executes strategies and activities for RB brands in line with vision to hit business targets and brand goals - Communicates effectively vision for the brand (s) and/or multiple products to relevant cross-functional teams, motivates them to achieve local and regional goals - Manages and delivers sales and...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam NavigosSearch Full time

    **What We Can Offer**: - Bonus Developing and execute M-Plan/OTB budget inline with company business target, including plan the product buying every season with merchandising team, review the plan with Merchandise Planner to get the management’s approval, placing orders, and do periodic forecasting & updates Managing Category assortment with each...

  • Brand Manager Premium

    6 months ago

    Ho Chi Minh City, Vietnam TẬP ĐOÀN Y KHOA HOÀN MỸ Full time

    Quay Lại Trang Tìm Kiếm 4 giờ trước **BRAND MANAGER PREMIUM**: Ứng tuyển ngay Vị trí TP. HCM Loại hình Full time **JOB SUMMARY**: Brand Manager Premium is responsible for: - Build a Strong brand identity - Increase brand awareness - Strengthen brand reputation - Ensure consistent brand messaging - Internal brand advocacy **JOB...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Công Ty Cổ Phần Thực Phẩm Dinh Dưỡng NutiFood Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - Supporting to Marketing Director/ Senior Brand Manager for building up brand strategies. - Propose, develop and conduct the Marketing program of assigned products. - Follow up and analyze the development of the assigned products (brand health, sales, market share) and propose suitable programs. -...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam The Wise Seeker Services Full time

    Our mission is to support individuals who have a strong interest in technology and marketing as they develop their businesses, realize their potential, and nurture their entrepreneurial aspirations. Location: Ho Chi Minh Sector: Marketing Personnel in charge: 0 **Functions** - Play a crucial role in developing and maintaining the reputation of our...

  • Brand Specialist/ Associate Brand Manager/ Brand

    6 months ago

    Ho Chi Minh City, Vietnam AstraZeneca Full time

    **Brand Specialist/ Associate Brand Manager/ Brand Manager - CVRM - HCM** **About AstraZeneca and AstraZeneca Vietnam** **AstraZeneca** **AstraZeneca Vietnam** As a Foreign Invested Enterprise with over 550 members, AstraZeneca is investing into Vietnam 310 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases,...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Công ty TNHH Akzonobel coatings Viet Nam Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) Mô tả Công việc 1. Product Portfolio development and implementation of the ASEAN exterior paints strategy - Regularly analyze the category, insights and trends, and competition; identify opportunities for growth and give inputs to ensure that the Exterior & WTP product platform stays relevant...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Công Ty Cổ Phần Dược Phẩm Am Vi Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) About the Brand Manager (Nutrition) Role: Reporting to the Head of Marketing, you will be responsible for developing and implementing marketing plans in collaboration with the commercial team and distributors. This role will be responsible for the profitability of key products within the portfolio...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Talentnet Full time

    $3,000 - $3,500 - Manufacturing RESPONSIBILITIES: - Analyze brand positioning and consumer insights. - Oversee new and ongoing marketing and advertising activities - Shape and communicate our vision and mission for Key Brand. - Manage on promotion program & sale scheme to drive the effectiveness. - Translate brand elements into plans and go-to-market...

  • Brand Manager

    6 months ago

    Ho Chi Minh City, Vietnam Talentnet Full time

    FMCG **RESPONSIBILITIES**: - Develop and implement the marketing plan of the assigned brand to achieve the strategic goals of the Marketing department in the short, medium, and long term: volume, revenue, market share, profit and increase the brand health. - Develop, plan, deploy, test, evaluate, analyze, continuously improve, and close GAP for the...