Brand Manager

4 months ago


Ho Chi Minh City, Vietnam Talentnet Full time

$2,000 - $2,000
- FMCG

**RESPONDSIBILITIES**
- Executes strategies and activities for RB brands in line with vision to hit business targets and brand goals
- Communicates effectively vision for the brand (s) and/or multiple products to relevant cross-functional teams, motivates them to achieve local and regional goals
- Manages and delivers sales and product contribution, sets targets to drive sales and profit goals while managing forecasting and minimizing inventories
- Clearly communicates marketing strategies to all levels within the organization to ensure smooth implementations
- Implements the equity, innovation and activation elements of the brands
- Helps the setting of pricing and distribution strategies
- Manages 3rd party agencies to transfer marketing objectives into communication strategic approach, big idea and implementation to achieve brand goals
- Contributes to set a collaborative environment/ productive relationship with cross functions (Trade Sales, Medical, Digital, E-commerce and others), get high commitment to achieve business and brands goals.
- Uses technical knowledge and innovative thought processes to identify/implement new and innovative methodologies to improve operating functions

**REQUIREMENTS**

Educational Attainment Requirement
- University Degree holder - Bachelor degree in Marketing or Commercial Business

Professional background
- Implemented marketing plans that significantly grew sales and market share for products at various stages of life cycle
- Successfully launched a major new product, building brand
- Managed advertising agency to develop strategy and campaign that achieved marketing and advertising objectives
- Experienced working effectively on cross-functional teams to achieve goals and objectives
- Experienced in coordinating with Regional Management
- Demonstrated ability to develop ongoing process improvements
- Good command of both spoken and written English
- At least 3 years experience of working in an international company

Expected Areas of Competence
- Proven writing and speaking in local language and English
- Ability to plan work and act autonomously and collaboratively within objectives and guidelines
- Comfort working in a matrix organization and ability to work effectively with cross-functional teams; self-motivated, proactive, and capable of working both within a team and independently
- Exhibits effective communication skills to work collaboratively with regional, cross-functional, and external partners
- Effective time management and organizational skills to work in a fast-paced work environment and balance multiple projects simultaneously
- Is customer orientated and fact-based approach to decision making
- Demonstrates experience in strategic planning, annual planning, product development, packaging, promotion, positioning, pricing, and market research, converting market research insights into specific actions
- Exhibits keen understanding of chains of customers and dynamics among them and capitalizes on this knowledge by designing relevant strategies
- Demonstrates ability to diagnose and use fragment statistics to project the future business environment
- Understands the importance of financial implication against results to determine the worth of investment
- Is confident and decisive but not impulsive and has the presence to effectively manage through a crisis
- Exhibits flexibility in a rapidly changing marketplace and in response to differing customer and company needs. Anticipates needs changing and identifies contingency plans.
- Genuinely respects others’ point of view and opinions. Seeks out others perspective and feedback to always improve performance of self and team.

**For more information, please contact**:

- Ms. Nguyen Thi Hong Tham (84) 6291 4188 - Ext: 510


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