Brand Manager

7 days ago

Ho Chi Minh City, Vietnam luxasia Full time

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand
- building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world&039;s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK- II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.
Why Join Us?
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
At LUXASIA, we believe there is beauty within every talent
- that is you.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn&039;t that beautiful?
Numerical Objective

Tracking of sales on monthly basis by brand, by category, by SKU. Key reports including: retail & wholesale sales analysis, by channel and contribution (%) by SKU.
Achievement and accountability for brand targets
- up to final P&L contribution level by counter & channel.
Increase profitability of brands via controlled usage of discounts & sales off, duly evaluated by Discount % Utilized tracking Reports
Evaluated by Net Sales up to Net Profit tracking reports versus set targets

Marketing
- Develop and provide marketing collaterals (i.e. POS, displays etc).
Devise customer recruitment plans for each brand
- eg. Workshops, promotional activities, etc.
Develop brand specific marketing calendar
Annual A&P Budget preparation & management of spend
Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
Devise customer retention programs and CRM brand
- specific activities to drive brand sales.

Inventory
- No shrinkages or stock loss at counters or at designated event areas
Accountable for stock forecasting for existing & new products, evaluated via Forecast Accuracy Report, measurability will be shared for the year
Stock management to ensure all POS are well stocked & no potential loss of sales, measurable by SOH by POS weekly / monthly report
Accountability for brands&039; inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report & to be indicated measurability for that year

PR
- Develop strong and good working relationship with the media, KOLS & Beauty Bloggers
Increase share of voice & maximize PR coverage be it paid or complimentary
Conceptualize, plan and implementation of PR launches, press kits, releases & etc
Compilation and valorization of press coverage by brand
- especially on key launches and animations

BA ManagementTo have team offer best customer service to our customers & validated though Mystery Shopper exercise
Build a strong BA team to continuously increase UPT, APT & AUR
Training of said team in soft skills & required new product briefs
Discipline where necessary when results are not as per expected
Implement effective CRM management measurable via increased % sales contribution of loyal customers from current

Others
- Spearhead online sales segment to be attribute identified % to annual Net Sales
Involvement to simulate & activate full Business Plan proposals for any new identified brand
Able to react to change productively and handle other essential tasks as assigned.
Service current Perfumeries partners, increase sales levels & to expand this network, measurable by sales volume, net margins & number of new perfumeries partners signed on as per target set
Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target
Have a strong and good working relationship with the Principals & Trade

**Requirements**:

- Fluent in English
- Both written and spoken
Creatively driven to think out of the box.
More than 4 years of brand management and/or marketing experience in beauty and/or FMCG industry.
Excellent communication and presentation skills.
Strong people management experience with the ability to motivate, inspire, coach and develop people.
Experience in Brand Management & retail sales.
Strong ability to multi
- task; strong projec

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