Brand Manager

6 months ago


Ho Chi Minh City, Vietnam Talentnet Full time

$3,000 - $3,500
- Manufacturing

RESPONSIBILITIES:

- Analyze brand positioning and consumer insights.
- Oversee new and ongoing marketing and advertising activities
- Shape and communicate our vision and mission for Key Brand.
- Manage on promotion program & sale scheme to drive the effectiveness.
- Translate brand elements into plans and go-to-market strategies on marketing campaign.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Developing strategies and managing marketing campaigns across customer Touchpoints, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
- Lead creative development to motivate the target audience to “take action”.
- Work across all levels and departments of our organization to find what makes us unique and communicate it to market.

**REQUIREMENTS**:

- Must have at least 3 to 5 years managerial experience in the related field.
- Preferably with experience from Agricultural industry.
- At least a Bachelor’s Degree in Business Administration, Marketing or any other business related courses.
- A Master’s degree in a related or business field will be an advantage.
- Excellent computer proficiency in MS Office.
- Familiar with SAP Business System will be an advantage.
- In-dept product knowledge and understanding.
- Must be able to travel and do field work across all regions most of the time.
- Strong interpersonal skills.
- Excellent written and verbal communication skills.
- Strong research and analytical skills.

**For more information, please contact**:

- Ms. Phan Nguyen Hoang Anh (84) 6291 4188 - Ext: 546


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