Brand Manager
5 days ago
Job Descriptions
- Development of a share-growth-oriented marketing & category plan that seizes opportunities in
product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience
format, discounter) specific needs
- Represent consumer (insights), brand strategy and product quality requirements on the crossfunctional discounter team
- Develop & lead implementation of activation platforms and ideas based on the brand vision plan
working with ICF communication teams and agencies for RM, PR, BTL for the brand
- Translate marketing & category plan into a business framework and optimise commercial
opportunities (identify threats). Feed into monthly and annual planning processes.
- Develop and implement 12-18 month portfolio roadmap including product range & quality, brand
build, value delivery for consumers, pricing & affordability, range extension.
- Pro-actively feed market, category and customer requirements into platform innovation projects
- Champion optimal launch of innovation platform
- Work with communication team to ensure single minded communication message is created in line
with the brand building communication plan, consistent with category needs.
- Monitor and review effectiveness of innovation and renovation programme to inform future plans.
Ensure continued focus on and support of innovation platforms once launched.
- Management of marketing budgets within agreed targets and align with customer advertising
activities.
- Other tasks assigned by line manager
Job Requirements:
- 2-3 years classic brand management experience in an FMCG environment.
- Business management and brand development experience
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