Brand Manager
6 months ago
FMCG
**RESPONSIBILITIES**:
- Develop and implement the marketing plan of the assigned brand to achieve the strategic goals of the Marketing department in the short, medium, and long term: volume, revenue, market share, profit and increase the brand health.
- Develop, plan, deploy, test, evaluate, analyze, continuously improve, and close GAP for the assigned brand of: 4P Marketing, 360 communication campaign, Marketing activities budget for current and new products, to increase market share, brand health, output, with reasonable costs, ensuring spending is within the approved DMEC/Net Sales index to achieve optimal profits for the company.
- Develop and comply with company policy processes to ensure operation and delivery of Output and Brand Health targets.
- Build a succession team for the company through training and developing people to operate and comply with department processes and policies.
**REQUIREMENTS**:
- University graduate, preferably majoring in Marketing.
- More than 5 years of experience in managing beverage or FMCG brands.
- Have extensive experience in building strategies of Marketing (4Ps), implementing 360 communication campaigns to the market (TV, Digital, OOH, Activation...)
- Good English communication.
**For more information, please contact**:
- Ms. Nguyen Ngoc Ky Duyen (84) 6291 4188 - Ext: 507
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