Senior Marketing Manager, Vietnam

3 weeks ago

Ho Chi Minh City, Vietnam Visa Full time

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.

**Join Visa: A Network Working for Everyone.**

**Job Description**:
**Team Summary**

The Visa team of Vietnam & Laos comprises of a highly motivated bunch of problem solvers who create impactful experiences for our clients. Here at Visa, we strive to excel with our partners via strong collaboration, we look to enable and inspire all players in the ecosystem to drive electronification of payments in the two markets.

**What a Senior** **Marketing** Manager does at Visa**

The individual will be responsible for delivering strategic and tactical marketing solutions to our clients in Vietnam by actively promoting VISA’s Marketing Value Added Services and Solutions with strong collaboration with his/her manager, regional Partner Marketing Services team, the Business Development team, and Visa’s Consulting teams.

Importantly, the role will lead and design Marketing VAS proposals to clients and partners, forecast and manage the VAS opportunity pipeline, participate in regional business updates, and work closely with the Business Development team, the regional Partner Marketing Services Team, and external agencies to ensure the effective delivery of revenue and margins.

The secondary scope of this role is to lead and implement consumer marketing projects and co-marketing with clients as assigned to support Visa’s strategic priorities and client’s businesses.

The Senior Manager will report to the Head of Marketing, Vietnam & Laos and be based in Ho Chi Minh.

**Key Responsibilities**:

- Bring the “best of Visa” marketing to our key clients and work cohesively with the Visa marketing community locally, regionally, and globally, as well as the Vietnamese Business Development, Product, Visa Consulting and MS&A teams.
- Develop deeper client partnerships and regular engagements. Generate new revenue streams by providing Marketing VAS holistically including marketing insight, marketing strategy, creative services, marketing execution, media planning and deployment, sponsorships, and marketing consulting services to support client’s objectives of driving acquisition, activation, usage, and retention.
- Generate VAS by activating sponsorship portfolio of global platforms including FIFA and Olympics as well as local partnerships.
- Be responsible for Marketing VAS client engagements and project proposals in partnership with the respective Business Development Team.
- Work closely with all relevant marketing and finance teams, locally and regionally, and external agencies to ensure the effective delivery of revenue and margins associated to Marketing VAS commitments.
- Manage and report the revenue pipeline, project status, successes and challenges related to Marketing Value Added Services as required templates and forums. Closely track project implementation and closure for revenue recognition as forecast.
- Take charge of administrative deliverables related to client marketing project management and VAS including but not limited to marketing approvals, procurement processes, contract management and VIK process management in full compliance with Visa’s policy and process.
- Plan, execute, and report Visa-led consumer marketing campaigns and co-marketing campaigns with key clients/ partners as assigned to support Visa’s strategic priorities and client’s business.
- Be responsible to oversee marketing activities as assigned and upon business context and requirements. Participate in the internal business agenda and activities with strong collaboration with cross-function teams as assigned and act as brand custodian to ensure all marketing materials follows branding guideline.

**Why this is important to Visa**

Successfully handling this position will allow Visa to meaningfully support our clients and partners to excel in their marketing initiatives, hence, directly driving our common interest in stabilizing and growing clients’ and Visa’s businesses. This role is responsible for bringing in new streams of revenue and margin for Visa through its Value-Added Services product line.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybr

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