Brand Manager
3 days ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
- Advertising:
- Lead the development and execution of integrated 360 degrees marketing campaigns of brands/ portfolio in-charge using the most relevant and modern touchpoints, including the development of New Products/ New Brands assigned by Marketing Manager
- Develop, Implement, and Monitor Media Strategy Plan of all SM Brand Portfolios
- Work closely with the all-relevant Agencies and the Team for implementing and monitoring the campaigns efficiencies and effectiveness to ensure targets are achieved.
- Market-wide Brand & Channel-wide Programs:
- Explore other innovative Marketing program initiatives to reinforce brand image, Brand event Management, & BTL promotion campaign to enhance brand exposure and manage the assigned budget in both On & Off premise, under the platform of IMC Plan
- Market Analysis
- Monitor and track brands market share & performance to identify risks & opportunities. Evaluate research finding on competitor analysis and brand performance to identify problem and potential market, and prepare business review report on regular basis
- Identify and work-out relevant consumer and shopper insights
- Products/ Packaging
- Continuously look for products/ packaging alternatives to improve brand image and cost efficiency.
- Monitor Market Needs and Trends, identify and upgrade primary and secondary packaging and make
recommendation on design, if any, to Line Reporter
- Promotion
- Assist Trade Team in developing Trade Framework Plan trade and as well as merchandising under the Brand Platform
- Provide the support to Brand Integrated Campaign, event management & BTL promotion campaign to enhance the Brand Exposure
- As a supervisory/ managerial level staff, take every initiative and effort to ensure safe and healthy workplace via:
- Effective and consistent running/attending of the safety group meetings
- Prompt reporting, investigation and taking corrective actions in case of an accident/incident happened
- Participating in all safety programs and fire drills
- Communicating latest legislation updates, if there is
- Monitoring of the safety performance of contractors and suppliers, if any
**Chức vụ**: Trưởng Nhóm/Trưởng Phòng
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Chế độ bảo hiểm
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
**Yêu cầu bằng cấp (tối thiểu)**: Đại Học
**Yêu cầu công việc**:
- Work Experience
- 2+ years of working experience in Brand Management and development and execution of Media Strategic Planning, innovation and creative ideation process
- Skills required
- Media Planning & Monitoring
- Creativity Thinking
- Strong leadership and entrepreneurial spirit, collaborative, creative, resourceful and strategic minded
- Having knowledge of Marketing techniques and concepts and business practices in Vietnam.
- Experience working in the beverage industry (beer or non-beer) or FMCG is an advantage
- English oral and written communication skills
- Education: University/College degree in Marketing or equivalent training.
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí
Đại Học
Không yêu cầu
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