Brand Manager

2 days ago

Ho Chi Minh City, Vietnam Prudential plc Full time

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Brand planning & development:

- Understand brand direction, consumer insights and be able to propose different relevant insights based on given brand direction
- Understand the market, sales nature, products and business requirement to develop the brand plan and communication approach & frameworks to answer required objective and KPIs.

Activities Implementation & Management:

- Manage implementation of brand initiatives, activities, customer promotion and brand management (brand identity usage, OOH and signage management)
- work with creative and content team to answer different passion points that can motivate the target audience to take action based on the approved communication approach & frameworks
- Ensure to update on report performance of all activities including ROI & KPIs
- Oversee new and ongoing marketing and advertising activities
- Monitor brand stories and consumer reactions and proactive propose improved/ adjusted plan quickly when needed to catch up with the situation & market trend

Job Requirements / Yêu cầu
- At least 5 year of experience working in multi-national Marketing Dept. or Advertising Agencies, with at least 3 years in brand role
- Fluent in English and Vietnamese
- Proven ability to develop brand strategies with strong logical thinking and deep understanding of different communication approaches to answer different objectives from both on social, digital and offline activities.
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix and brand direction
- Strong analytical skills partnered with a creative mind
- Outstanding communication skills
- Ability to communicate & manage the conversation with all levels of an organization comfortably.
- Up-to-date with latest trends and marketing best practices, especially on social channels
- Degree in marketing or a related field

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