Brand and Communication Manager
4 months ago
**Mô tả công việc**:
(Mức lương: 40 - 50 triệu VNĐ)
1. Strategic Leadership:
- Develop and execute comprehensive branding marketing strategies to enhance brand visibility, equity, and performance across all brands within the Asia Strategic Holdings Group.
- Collaborate with the Country Head of Marketing and other senior leaders to align branding marketing strategies with business objectives and market opportunities.
- Oversee and ensure brand consistency across all marketing and communication materials.
2. Branding and Communication Oversight:
- Lead the development of brand strategies and communication plans that resonate with target audiences.
- Develop PR strategies and manage relationships with media and other stakeholders to enhance brand reputation and visibility.
- Oversee creative project management, including video and photo shoots, graphic design, and content creation processes.
3. Creative and Content Management:
- Oversee the Creative Manager in leading the Creative Team to produce high-quality visual content that aligns with brand strategies.
- Guide the Content Manager in leading the Content Team to develop compelling written content for various platforms.
- Ensure seamless collaboration between the Creative and Content teams to produce cohesive and effective marketing materials.
4. Performance Measurement and Reporting:
- Develop and track key performance indicators (KPIs) to measure the effectiveness of branding activities.
- Provide regular reports and insights to the Country Head of Marketing and senior management on campaign performance and brand health.
- Collaborate with the Software & Analytics function to develop and improve dashboards that provide relevant business intelligence for decision-making.
5. Capacity Planning and Team Management:
- Lead the development and implementation of capacity planning strategies, standard operating procedures (SOPs), and scope of work documents to ensure efficient and effective operation of the Creative, and Content teams.
- Monitor team performance and workload, optimizing resource allocation and project timelines to meet the needs of the brands.
- Recruit, train, and manage the performance of team members, fostering a high-performance culture and ensuring professional development.
6. Tool and Platform Implementation:
- Oversee the selection, setup, and integration of tools and platforms that enhance team productivity and compliance with branding and communication standards.
- Ensure team members are trained on new tools and platforms and facilitate their adoption across the teams.
**Chức vụ**: Trưởng nhóm/Trưởng phòng
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Nghỉ phép năm
**Yêu cầu bằng cấp (tối thiểu)**: Đại Học
**Yêu cầu công việc**:
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree preferred.
- Proven 7+ experience in a senior marketing role, preferably with a focus on branding, communication and preferably, digital marketing.
- Excellent leadership, team management, and communication skills.
- Demonstrated ability to develop and execute comprehensive marketing strategies.
- Strong project management skills, with the ability to manage multiple projects and deadlines.
- Proficiency in English is an asset.
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo
Đại Học
Không yêu cầu
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