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Assistant Brand Manager, Bcc

1 month ago

Thành phố Hồ Chí Minh, Vietnam Kimberly-Clark Full time

**Assistant Brand Manager, BCC**

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

In this role, you will:
**Responsibilities**

**Position Purpose**

The Assistant Brand Manager is primarily responsible for the execution of Brand Marketing strategies and programs for the assigned brand and GBAs that will:

- Develop and grow brand equity and market share
- Deliver category business objectives through the creation of demand at Point-of-Purchase

This position reports to the Brand Manager (or Senior Brand Manager).

**Expectations**

**Business Objective Delivery**
- Financial Targets - Delivery of the Budget and Target metrics of the assigned brand and GBA (e.g. Net Sales, Gross Margins, and Operating Profit).
- Market Share Targets - Conduct analysis and recommend actions to deliver market share targets for individual brand

**Brand & Consumer Interface**
- Brand Operating Plan (BOP) - Lead development of sub brand BOPs and provide input to the category BOP. Execute strategies and tactics based on approved resources.
- Brand Equity - Deliver Brand Equity targets in line with the BOP in association with the brand team
- Media Strategy, Planning and Execution - Execution of Brand media strategies with the Media Agency.
- Consumer Promotions - Execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.
- Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies. Provide category and/or brand inputs for regional led campaigns.
- Advertising & Consumer Promotion Budget - Manage the Advertising and Consumer Promotion Budget for assigned brands.
- Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion.

**Product/Perceived Value**
- Product Development - Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations
- SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets.
- Pricing Execution - Execute price increase/decrease plans based on the pricing strategy and BOP.
- Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products.
- Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis.

**About Us**

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform - so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

**Led by Purpose. Driven by You.**

**About You**

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our marketing roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
**Requirements**:

- A minimum of bachelor’s degree preferably in Business Management/Marketing, and at least 3 years’ exposure to brand marketing in the FMCG industry.
- He/she should have good knowledge of brand development, trade marketing/promotion, and consumer goods industry dynamics.
- Fluently in English & Vietnamese