Senior Brand Manager
4 days ago
**POSITION SNAPSHOT**
- Location: Head Office, Ho Chi Minh City
- Company: Nestlé Viet Nam
- Full time
**MAIN DUTIES**:
- Generating compelling consumer insight to develop winning strategies for brands vs. competition
- Development of marketing plans in the Integrated Commercial Planning (ICP) process by identifying the key issues/opportunities and developing action plans for the brand in line with
business objectives.
- Managing innovation & renovation based on consumer insights which include identifying opportunities, product conceptualizing, preparing and implementing launch and post-evaluation
- Creating engaging brand experience through strong Big Ideas at relevant consumer touchpoints
- Delighting consumers with product experience on taste (60/40+ win)
- Reviewing the actual numbers vs. sales forecast and recommending action plans to close gaps in Monthly Business Planning meetings (MSR, MGR, MFR)
- Monitoring & analyzing category/brand performance including competitive benchmarking
- Proposing optimal PFME budgets for brands based on ICP. Ensure all PFME investments are properly reviewed and evaluated
- Ensuring adherence to all company principles and policies
- Supervising and developing human resources within the team (if any)
**REQUIREMENTS**:
- Graduate with 5 year experience in Consumer marketing and/or communication/CCSD with strong marketing functional skills
- Proven record of success in building brands
- Strategic mindset with strong analytical skills and result focus
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