Senior Brand Manager

5 days ago


Ho Chi Minh City, Vietnam Nestle Full time

Nestlé Nutrition, a global company in the Nestlé Group, helps to enhance peoples’ lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestlé and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management.

**POSITION SNAPSHOT**
- Location: Head Office, Ho Chi Minh City
- Company: Nestlé Viet Nam
- Position: Senior Brand Manager
- Full-time

***
Delight target consumers, build strong brands and generate strong brand building results

**A DAY IN THE LIFE **
- Develop communication strategies including digital communication in-line with global architecture to support for growing nutrition knowledge for healthcare professional. Alignment with medical delegate team on executing plan and activities to roll out for health care channel.
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand
- Activates Brand Essence
- Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
- Contributes to development and executes strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors the performance, health and strategic alignment. Understands the business impact of PFME and TTS investment of her/his brand.
- Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of a trusted nutrition leader.
- Demonstrate leadership and drive the development of his/her team

**WHAT MAKES YOU SUCCESSFUL**
- Minimum 5 years of experience in marketing or 5 years in other functions ideally in equivalent FMCG/ NUTRITION
- Experience working in cross-functional teams



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