Brand Manager

3 months ago

Ho Chi Minh City, Vietnam RMIT University Full time

Overview:
About RMIT

RMIT is a leading multi-sector university of technology, design and enterprise with more than 91,000 students and 11,000 staff globally. We offer postgraduate, undergraduate, vocational education and online programs to provide students with a variety of work-relevant pathways.

Our purpose is to offer life-changing experiences for our students, and to help shape the world with research, innovation, teaching and industry engagement. With strong industry connections forged over 130 years, collaboration with industry remains integral to RMIT’s leadership in education, applied and innovative research, and to the development of highly skilled, globally focused graduates.

About RMIT Vietnam

RMIT is a global university of technology, design and enterprise. We’re global in footprint and even more importantly, we’re global in mindset. We’re committed to making a positive impact wherever we go. The wider our reach, the deeper our connections, the greater our impact.

RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University with 700 staff and 7,000 students, in three locations, and recently awarded one of the Best Companies to work for in Asia 2020. From a media perspective RMIT Vietnam enjoys a 40% share of voice in the sector. It brings a world-class education and globalised study environment to the heart of Asia, offering programs in business, technology, communication, design, fashion and English language. It boasts an impressive range of extra-curricular activities that encourage students to innovate and network globally.

Degrees are awarded by RMIT in Australia and taught in English, enabling Vietnamese students (and visiting international students) the opportunity to receive an international education without having to leave home.

The role

This position is responsible for developing brand strategies and turn it into excellent brand building plan & execution that helps to achieve the business objectives, effectively builds the emotional connection & influences different stakeholders such as prospective students, parents, industry partners, and the larger community. The Brand Manager will work and liaise with different stakeholders including in-house production team, other internal departments in RMIT Vietnam, RMIT Melbourne brand team and external stakeholders (creative agencies, press ) for driving the brand building activities. The role will act as a brand governor, making sure that brand look & communication messages are consistent across touchpoints.

KEY ACCOUNTABILITY- Lead the development of brand strategy, brand propositioning, brand key pillars with core communication messages that appeal to the Vietnam and global audience segments, with alignment to the overarching global brand- Lead the strategic direction, planning and delivery of brand campaigns which will contribute to the uplift of the RMIT as a leader in category, build long-term equity and achieve growth ambitions.- Together with leadership peers in the Marketing function in Vietnam and Melbourne, manage a strong relationship with the creative agency partner to ensure alignment to the RMIT brand and university’s strategic direction- Work with the internal creative, digital and content teams to ensure the brand look & communication messages delivers a consistent brand experience to our audiences across all channels.- Consult & provide inputs to other internal departments/functions for their creative works to make sure final production meets the quality expectation for the brand.- Govern the brand across Marketing owned channels and other channels owned by different internal stakeholders within the university, assure for consistency and compliance with brand guideline.- Deeply & continuously listen and understand our target audiences & their behaviours (prospective students & parents, current students, industry partners, alumni) to generate valuable insights for concept works, communication ideas.- Develop and frequently update the consumer portrait, consumer engagement funnel for the brand.- Work with Market intelligence and research team to track and monitor brand performance, brand health and interpret market insights/data to inform strategy and recommendations.- Develop winning communication concepts based on consumers insights to grow assigned product profiles.

For a more detailed description of the key areas of responsibility for this position please click

here

to download the JD.

KEY SELECTION CRITERIA- A degree in a discipline relevant to this position such as marketing, advertising, communications, public relations- At least 5 years of relevant experience in brand manager or senior brand manager position, prefer to have the experience in developing country-led brand campaigns and localised brand campaigns.- Strong at conceptual thinking, have the ability to develop winning communication concepts based on a sharp understanding of consumer insights.- Ability to effectively communicate wi

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