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Head of Trade Marketing

3 months ago

Ho Chi Minh City, Vietnam Adecco Full time

**Job summary**:
Our client, a leading FMCG company is looking for a Head Of Trade Marketing to lead their beverage division

**Responsibilities**:

- Develop, monitor and implement Channel strategies to achieve sales target in Nationwide. Provide and direct day-to-day tasks to ensure that are completed and target are met based on operating budgets and costs
- Take responsibility for the performance in Nationwide.
- Contribute to the company's business activities by leading the regional management team and overseeing sales through management skills and leadership capabilities.
- Develop, develop and manage the organizational structure to implement the company's business strategies
- Channel growth strategy and business planning.
- Handle National Modern On and Traditional On Premise.
- Build National Modern Off and Traditional Off Premise.
- Developing Shopper insights & turning into action plans.
- Category & channel analysis & turning into action plans.
- Business Planning with MOFT and MONT.
- Channel Marketing activation program development
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
- Budget management / optimization.

**Experience requirements**:

- Minimum 10 years multi-channel marketing experience (Open to Vietnamese or Expat).
- Strong Commercial skill & experience.
- Fluidly combines Strategy + Execution.
- Strong communication & interpersonal skills.
- Strong analytical skills and are comfortable dealing with numerical data.

**Education requirements**:
Bachelor graduated in Marketing, Business Administration or a related field.

**Contact Person**:
My Le

Adecco