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Trade Marketing Executive

3 months ago

Ho Chi Minh, Vietnam Shiseido Full time

Job Summary:

The Trade Executive is responsible for developing and implementing trade marketing strategies to drive sales and enhance brand presence in POS. This role involves close collaboration with sales, marketing, s to ensure alignment with brand objectives and market demands.

 

 

Key Responsibilities

  1. Trade plan deployment (50%): 
  • Provide sales teams with the necessary tools and materials to effectively promote products in-store (Communication – POSM, GWP, Trade Activations, etc.)
  • Take responsibility for visual merchandise all channels following brand guideline and fundamental framework (Availability - Assortment, Merchandising, Planogram).
  • Control quality of BA part-time and agency (Product training, Activation scorecard, PG KPI, Agency Management).
  • Monitor promotion execution in all channels, measure all key performance indicators and report to Trade Marketing Manager.
  • Manage trade budgets and ensure cost-effective use of resources.
  • Plan and execute trade events/activation

 

  1. Data analysis and reporting (30%): 
  • Monitor and analyze the performance of trade marketing initiatives and adjust strategies as needed to achieve sales targets.
  • Channel/category/shopper/customer research (retail audit, customer satisfaction, shopper insight, channel segmentation, in-store audit).
  • Measure promotion effectiveness.

 

  1. Other tasks assigned by manager (20%): 
  • Work closely with Sales/Marketing team following marketing calendar & carry out the best synergy at respective channels.
  • Sales operation support.
  • Other tasks assigned by Head function, line manager, Trade tactics.

 

Job Requirements

  • 2-5 years of experience in Trade Marketing field (preferably FMCGs).
  • University BA graduate level in economics, foreign trade, or marketing.
  • Being fluent in English.
  • Good sense of beauty/cosmetic field.
  • Being proactive and taking quick actions to ad-hoc situations.
  • Teamwork, can-do attitude, data analysis (Excel, PBI, etc.)
  • Can work under pressure.
  • Ability to work independently as well as to engage & cooperate well in a team.
  • Having experiences in building up DMS, promotion setting are advantages.