Senior Trade Marketing Executive
4 weeks ago
Develop and execute strategies to increase sales and brand awareness within the retail environment.
- Developing and executing trade marketing strategies: developing promotional campaigns, in-store displays, and merchandising initiatives that drive sales and increase brand visibility.
- Collaborating with cross-functional teams: such as sales, product development, and marketing, to ensure that trade marketing efforts are aligned with overall business goals.
- Managing relationships with retail partners; contracts, developing joint marketing programs, and providing training and support to retail staff.
- Analyzing sales data and market trends.
- Managing budgets of trade marketing.
- Requirements:
- At least 3-4 years of relevant working experience in Sales FMCG or trade marketing (GT is preferred); cosmetics industry experience is a plus.
- Good data analysis, communication and project management.
- Good at negotiation and influencing.
- Good MS office and English communication.
- Proactive & Ability to work in fast-paced environment.
- Willingness to field work.
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