Senior Trade Marketing Executive

4 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Reckitt Full time
We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our mission to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

Trade Marketing drives increased brand penetration and profitable sales volume with the customer. They are responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities. To identifies all Brand, Market, & Customer business opportunities and risks through communication with the field sales organization. Trade MKT maximizes the return on GT Nutrition trade spend. They analyze the brand strategies to ensure plans meet the market needs. They review customer-level volume and spend, challenging inaccuracies & inefficiencies where appropriate.

Your responsibilities
  • Lead the development and implementation of trade category plan for assigned channel
  • Work out monthly/quarterly rolling report for assigned channel
  • Update competitor activities
  • Analyze data and evaluation trade activities effectiveness in respective regions to take the key learning and propose appropriate initiatives
  • Co-Work with Marketing team in launch/re-launch and consumer promotion activities
  • Allocate promotion volume to assigned channel/customers in charge
  • Work out the brief for BTL agencies and sales team
  • In charge of in-store POSM design, briefing POSM/Activation team for production and installation in-store
  • Co-Work with Procurement/Suppliers in developing and delivering gift/POSM
  • Lead Gimmicks proposal and execution for GT
  • Follow up with POSM production gift sourcing and delivery to stores OTIF
The experience we're looking for
  • Bachelor Degree – Economy, Economics, Marketing or Business Administration major
  • 4 years above sales or Trade Marketing experiences
  • Firsthand experience in working directly with consumers, field sales force and retailers
  • Detail & result oriented
Equality

We recognize that in real life, great people don't always meet every requirement. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to specified criteria.

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