Trade Marketing Executive
1 week ago
Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia.
Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.
At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts.
Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers.
But we are just getting started We have much room for improvement and many ideas that will further shape the industry.
Sitting within the Trade Marketing team, the primary goal of this role is to support the team in empowering our shipper-facing sales teams and/or account managers to sell, activate, service and retain more effectively.
- You are to support our loyalty program initiatives and running of daytoday operations of the program such as report generating, fulfilment of rewards, developing promotion plan etc. You will also be required to work with the sales team and the Trade Marketing manager in formulating and implementing of Trade Marketing levers such as, but not limited to Ninja Van's shipper rewards program, shipper referral program, shipper engagement initiatives or time bound tactical promotions.
- You will work closely with the sales team across all business units and Regional Trade Marketing team, playing an active role from planning, executing, optimizing, and evaluating the local trade marketing and loyalty program initiatives.
Responsibilities:
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Responsibilities:
- Support in daytoday operations of rewards program from rewards fulfilment, feedback gathering, shippers management, monitoring of adoption rate/utilization rate, regular management reporting, to iterations and optimizations of the programs;
- Support in planning and executing of online/offline trade events including but not limited to Trade Shows, Shipper Engagement Events and Marketplace Sellers Events;
- Support in conducting market research and analyzing market trends to propose strategies and action plans;
- Achieve the commercial objectives by supporting in the conceptualization and execution of all trade promotions from promotion mechanics, marketing collaterals, shipper's touchpoint, to the final mile of trade implementation with seamless execution;
- Support in analyzing the effectiveness of all trade promotion plans implemented and recommend appropriate improvement plans;
- Work closely with crossfunctional team to support in planning, developing and implementing trade marketing, usage and loyalty programs; champion loyalty experience customer journey
- Drive effective engagement with shippers via communication channels such as eDM, website, inapp notification and other digital touchpoints, exclusive shippers events, gamification and any other valueadded services or new initiatives;
- Support in performing post evaluations of the planned activities, events and provide insights for future activities;
Requirement:
- Bachelor's Degree, relevant experience will be recommended;
- At least 3 years of experience working as Trade Marketing, Loyal Program in Ecommerce, Express industries
- Strong project management skills
- Selfmotivated with strong initiative;
- Ability to think critically and creatively;
- Comfortable with ambiguity;
- Ability to work independently;
- Photoshop / Designing skill is a bonus.
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