Growth Marketing Executive, Zalopay

4 weeks ago

Ho Chi Minh City, Vietnam VNG Full time

ZaloPay is one of the leading e-wallets in Vietnam. As we continue to expand, we are seeking a strategic Growth Marketing Executive to join our team and drive our Digital Services to new heights.
- **Position Overview**:
The Growth Marketing Executive will be responsible for developing and executing innovative marketing strategies to drive the sales of data and digital codes through various channels. This role requires a combination of marketing expertise, product knowledge, and a customer-centric approach to promote and sell data/digital codes to our ZaloPay users.

**Key Responsibilities**:

- 1. Master Planning & Research:

- Identify high-potential customer segment and new traffic to drive the sales of data and digital codes.
- Come up with initiatives to drive data & digital code sales, including in-app/out-app promotional campaigns, pricing strategies, and customer acquisition/retention initiatives.
- Increase customer lifetime value by upselling and cross-selling complementary products to existing users and maximizing revenues

2. Campaign Planning and Execution: Implement marketing campaign strategies to acquire new traffic through both online and offline channels.
3. Performance Tracking and Optimization: Monitor and analyze performance metrics to evaluate the effectiveness of the strategies and identify areas for improvement.
4. Budget Management: Monitor monthly marketing budget to ensure ROI
5. Cross-functional Collaboration: Work closely with internal stakeholders (Business Development, Product, Operation, Data, Brand) to deliver excellent campaign execution and ensure alignment across teams.

**Yêu cầu**:

- 1-2 years of experience in Sales & Marketing with preferred experience in Telecommunications, Retail, Food & Beverage, FMCG,
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions to optimize campaign performance.
- Excellent communication and collaboration skills, with ability to work effectively across cross-functional teams
- Creative thinker with a passion for innovation and a keen eye for detail
- Persistent, comfortable with ambiguity and willingness to go extra mile to testify new initiatives.

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