Growth Marketing Executive, Zalopay

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam VNG Full time
ZaloPay is one of the leading e-wallets in Vietnam.

As we continue to expand, we are seeking a strategic Growth Marketing Executive to join our team and drive our Digital Services to new heights.

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Position Overview:


The Growth Marketing Executive will be responsible for developing and executing innovative marketing strategies to drive the sales of data and digital codes through various channels.

This role requires a combination of marketing expertise, product knowledge, and a customer-centric approach to promote and sell data/digital codes to our ZaloPay users.


Key Responsibilities:

  • 1.

Master Planning & Research:

  • Identify highpotential customer segment and new traffic to drive the sales of data and digital codes.
  • Come up with initiatives to drive data & digital code sales, including inapp/outapp promotional campaigns, pricing strategies, and customer acquisition/retention initiatives.
  • Increase customer lifetime value by upselling and crossselling complementary products to existing users and maximizing revenues

Campaign Planning and Execution:
Implement marketing campaign strategies to acquire new traffic through both online and offline channels.

Performance Tracking and Optimization:
Monitor and analyze performance metrics to evaluate the effectiveness of the strategies and identify areas for improvement.

Budget Management:
Monitor monthly marketing budget to ensure ROI

  • Cross-functional Collaboration: Work closely with internal stakeholders (Business Development, Product, Operation, Data, Brand) to deliver excellent campaign execution and ensure alignment across teams.

Yêu cầu:

  • 12 years of experience in Sales & Marketing with preferred experience in Telecommunications, Retail, Food & Beverage, FMCG,
  • Strong analytical skills with the ability to interpret data, derive insights, and make datadriven decisions to optimize campaign performance.
  • Excellent communication and collaboration skills, with ability to work effectively across crossfunctional teams
  • Creative thinker with a passion for innovation and a keen eye for detail
  • Persistent, comfortable with ambiguity and willingness to go extra mile to testify new initiatives.


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