Growth Marketing Executive, Zalopay

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam VNG Full time

1. Campaign Management (40%):

  • Execute and optimize inapp marketing campaigns, including promotion/media
  • Manage the budget of promo costs that best suit business objectives
  • Own the relationship with the Account Manager & coordinate with key stakeholders within marketing (branding, social, design ) as well as Ops & FA, BI team to ensure execution and secure the support needed.

2. Communication Creation (40%):

  • Develop marketing plans for key merchants postonboarding, emphasizing a 360degree launching campaign with umbrella concept, promotion, and branding & communications activities (Must have)
  • Work with graphic designers to produce highquality visuals and copy that entice users.
  • Manage and optimize various media channels (both inapp & outapp), including content planning, traffic allocation management, and content creation, ensuring alignment with our brand voice and food and beverage themes.
  • Coordinate efforts across internal & external teams to finalize POSM, media communication/branding plans for traffic and user awareness

3. Data Analysis (20%):

  • Track and monitor product/promotion/media/campaign performance metrics and explore valuable insights through comprehensive data analysis.
  • Perform data monitoring and analysis daily / weekly and provide recommendations based on consumer insights
  • Research, collect and improve customer journey (online UI/UX, overall new feature development, online & offline stores)
  • Gather and analyze user feedback to understand their needs, preferences, and pain points.
  • Implement A/B testing to refine inapp elements and optimize the user journey

Yêu cầu:

  • Bachelor's Degree and above, from 2 years of experience in Fintech, Ecommerce, Tech, or FnB companies;
  • Possess good communication skills & positive working mindset
  • Strong ownership, commitment, accountability, and responsibility for business objectives.
  • Ability to multitask, work under pressure, and meeting deadlines
  • Detailoriented with strong project management skills
  • Ability to work collaboratively in a fastpaced environment


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