Game Entertainment, Digital Marketing Executive

4 days ago


Ho Chi Minh City, Vietnam VNG Full time

Develop comprehensive UA strategies and plans, including planing concepts, defining target audiences, selecting relevant ad networks, and managing budgets to ensure the achievement of business financial goals.
- Execute and optimize UA campaigns across various ad networks such as Meta, Google, TikTok, Apple Search Ads, Emulator agencies,
- Stay updated with the latest trends, digital solutions, and developments in the gaming industry to continuously optimize UA campaigns.
- Generate regular reports (daily, weekly, monthly) as well as ad-hoc reports to provide insights on UA campaign performance and user journey within mobile games.
- Analyze data related to UA campaigns and mobile game user journeys, identifying opportunities for improvement and providing recommendations.
- Perform other tasks as assigned on demand.

**Yêu cầu**:

- Minimum of 2 years of experience in performance marketing within the gaming industry or mobile app industry.
- Strong data analysis skills and proficiency in using data analytics tools such as AppsFlyer, Google Analytics, and ad network dashboards.
- Ability to work both independently and collaboratively in a team, demonstrating a can-do attitude, willingness to learn, and the ability to thrive under pressure.
- Strong communication and coordination skills to effectively interact with internal/external teams and partners.
- Critical and logical thinking abilities, along with creativity, responsibility, and integrity.
- Interest in playing mobile games is a plus.



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