Senior Community Executive, Game Entertainment

7 months ago


Ho Chi Minh City, Vietnam VNG Full time

VNGGames is Vietnam’s No.1 mobile game publisher by gross revenue. Our focus is on delivering the most engaging content and experience to our global community of gamers, fans and publishers.- We partner with leading global game developers such as Tencent and Kingsoft, publish their hardcore online games for users across Southeast Asia and Greater China, and help to grow the popularity of the games in each market by leveraging our publishing and marketing capabilities, unapparelled local knowledge and technical know-how.
- We develop and publish proprietary mobile card and board games for casual gamers through our ZingPlay platform in various markets across Southeast Asia and Latin America, including India, Brazil, Argentina and Mexico.
- Self-developed and published 60+ mobile card and board games
- ZingPlay ranked No.1 in mobile card and board games genre among peer companies in LatAm in 2021

People and technology are at the core of VNG’s identity. We are committed to the growth and well-being of our employees and focused on creating a stimulating environment where employees feel inspired to be their best to unlock their full potential.
- Join us to explore the best place in Vietnam for people to work, learn and grow.

As a Senior Community Executive, your role involves developing community plan for a mobile games based on Product & Brand understanding

**Develop master community plan**:

- Define community strategy in aligning with product marketing strategies.
- Build Implementation plan on various social media platforms
- Ensure that content on those media platform will meets brand guidelines and overall communication style.
- Manage community activities:

- Implement social media campaigns in various channels.
- Define goals and objectives for each community activities likes: Audience Growth rate; Engagement Rate; Bounce Rate; Conversion Rate; Cost per Conversion
- Monitor and provide feedback on engagement/ conversation via social media channels to Marketing Manager.

**Keep strong communication with customers**:

- Responding & interacting with existing followers as well as using communication methods to increase followers to social media channels.
- Responding to customer inquiries & comments on social platforms in timely manner.
- Have clear understanding of product’s community by doing regularly social listening.

**Build community relationships**:

- Providing customer service to the online community.
- Taking care of each customer class by online & offline community activities (VIP; Paying users; usual users ).
- Building relationships with peoples who have the influence capacity in community: Gaming Houses; Pro Gamers; KOL Gamers
- Create long term development/ collaboration programs for partners and loyal users.

**Yêu cầu**:

- Bachelor’s or master degree in Marketing of equivalent.
- Have experiences in building Social/ Community for Gaming or Entertainment major.

**1. Functional Competencies**:

- Have experiences in building Social/ Community for Gaming or Entertainment major.
- Understanding of various social platforms and social tools.

**2. Softskills/ Leadership Competencies**
- Flexibility attitude an ability to switch gears since priorities change rapidly.
- Have good Communication skill and Management skill.
- English language skills



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