Game Entertainment, Associate Marketing Executive

2 weeks ago

Ho Chi Minh City, Vietnam VNG Full time

Plan, manage and execute performance-based campaigns on Facebook/Google/TikTok and other ad networks for game products in Thailand market;
- Collaboratively work with internal teams to understand the product, customer insights and overall marketing strategy;
- Evaluate key performance metrics and optimize campaigns with solid data and a sound logical approach;
- Analyze and report performance KPIs on a weekly basis;
- Analyze user acquisition strategy, skills and methods of competing products on the market, learn, recommend and implement integrated and innovative user acquisition advertising techniques;
- Manage and develop relationships with external partners for UA efforts. Explore new opportunities for user growth, including new channels and partnerships;
- Combine game selling points to produce creative copy suggestions and advert ideas, run creative testing and monitor results.

**Yêu cầu**:

- More than 1 year of digital marketing experience, experience in the gaming industry is a plus;
- Strong analytical, logical thinking and critical thinking;
- Effective communication, good teamwork skills, and capable of working under pressure;
- A good command of the English language, both written and oral, to communicate with oversea colleagues;
- Having passion for gaming is an advantage;
- Experience working with image and video editing tools is a plus.

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