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Game Entertainment, Marketing Specialist
1 week ago
Work with the related systems to develop marketing plans to create awareness for various mobile games through multiple tactics such as user acquisition, influencer programs, events, and community activities that raise engagement rates.
- Define and develop go-to-market strategies by conducting competitive market analysis, trends, product branding, positioning, and campaign report.
- Responsible for marketing initiatives from getting the brief and developing the creative concept to the final deliverables.
- Overseeing the creation and maintenance of social media content.
- Tracking and monitoring the performance of digital marketing (Google Ads, Facebook, TikTok campaigns, and on-site SEO...)
- Allocate and manage the marketing budget as assigned.
- Build and develop a marketing team to support business growth.
**Yêu cầu**:
- Bachelor’s Degree or higher, preferably in Marketing, Business Management, or a related Field.
- Minimum of 3 years of working experience in gaming, entertainment, media marketing, or brand management role.
- Overall understanding of the mobile marketing ecosystem, including user acquisition, free-to-play, product marketing, games as a service, social marketing, app store optimization, and community management.
- Experience both building marketing strategies and executing campaign tactics.
- Strong communication and presentation skills.
- Experience working with cross-functional teams and building solid relationships with key stakeholders.
- Practical time management skills and the ability to multitask.
- Being honest, credible, and prudent
- Ability to quickly adapt to change.
- Good computer skills such as Microsoft PowerPoint, Microsoft Excel, Microsoft Word, etc.
- An advantage is a deep passion for gaming and an understanding of gamer trends.
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