Mobile Game Marketing Specialist

7 days ago

Ho Chi Minh City, Vietnam Công Ty Tnhh Công Nghệ Element6 Full time

**Mô tả công việc**:
(Mức lương: 15 - 30 triệu VNĐ)
**Introduction**:
As a Mobile Game Marketing Specialist at Element6 Technologies, you will play a crucial role in driving the visibility and success of our mobile gaming titles. We are seeking a dynamic and experienced marketer who has a proven track record in the digital marketing of mobile games, with deep expertise in platform-specific tools and advertising strategies. Your knowledge will directly impact our games' reach and profitability by efficiently navigating marketplaces and maximizing return on ad spend across various channels

**Responsibilities**
- **Platform Management**:

- Oversee and manage the setup and maintenance of our games on Google Play Console and App Store Connect. Ensure all game listings are optimized for maximum visibility and conversion.
- Monitor and analyze game performance metrics, implementing strategies for improvement based on data-driven insights.
- **Ad Campaign Management**:

- Plan, execute, and optimize paid advertising campaigns across multiple platforms including Google, Apple, Facebook, and TikTok. Monitor performance metrics and adjust strategies accordingly to maximize effectiveness and ROI.
- A/B test different ad creatives and strategies to continually refine campaign effectiveness.
- **Analytics and Reporting**:

- Utilize analytics tools to track campaign performance, user acquisition, engagement, and monetization.
- Provide regular reports on campaign performance, insights, and optimizations for internal stakeholders to inform strategy adjustments and report on KPIs.
- Use analytics tools to track user behavior and campaign effectiveness, making data-driven decisions to enhance marketing efforts.
- **Cross-functional Collaboration**: Work closely with the development, game designer, and creative teams to align marketing strategies with product developments and user feedback.
- **Market Research**: Conduct ongoing competitive analysis and market research to stay ahead of industry trends and leverage emerging opportunities.
- **Budget Management**: Manage the marketing budget efficiently, ensuring spending aligns with company goals and delivers optimal returns.
- **Creative Direction**: Guide the creation of marketing materials and ad creatives, ensuring they are compelling, brand-consistent, and optimized for each specific ad platform.

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:
**Benefits**:

- Attractive compensation, regular assessments, and salary reviews;
- 20 days annual leave;
- 100% salary during the probation period;
- 100% social insurance, premium healthcare insurance, and annual routine check-up;
- Unlimited access to a selection of food and beverages;
- Special celebrations on 8/3, Father's day, 20/10, Christmas, Tet holiday, etc.;
- Company activities: annual teambuilding, New Year party, quarterly company party, weekly fruits day, monthly birthday, etc.;
**Yêu cầu bằng cấp (tối thiểu)**: Cao Đẳng

**Yêu cầu công việc**:
**Required Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- At least 3 years of experience in marketing within mobile game publishing companies.
- Strong expertise in managing Google Play Console and App Store Connect.
- Proven track record of designing and executing successful marketing campaigns across Google, Apple, Facebook, and TikTok.
- Familiarity with analytics and performance metrics specific to mobile gaming.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills, able to work effectively in a team environment.
- Ability to work in a fast-paced, results-oriented environment.
- Creative thinker with a passion for mobile gaming

**Preferred Qualifications**:

- Experience with SEO and ASO (App Store Optimization) strategies for mobile games.
- Creativity and experience in managing creative processes for ad content.
- Advanced certification in Google Ads, Facebook Blueprint, or other relevant platforms.
- Proficiency in using marketing analytics and optimization tools (e.g., Adjust, AppsFlyer)

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Digital Marketing,Quảng Cáo/Marketing,Social Marketing

Cao Đẳng
5 - 10 năm

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