Associate Marketing Manager, Game Entertainment

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam VNG Full time

VNGGames is Vietnam's No.1 mobile game publisher by gross revenue. Our focus is on delivering the most engaging content and experience to our global community of gamers, fans and publishers.

  • We partner with leading global game developers such as Tencent and Kingsoft, publish their hardcore online games for users across Southeast Asia and Greater China, and help to grow the popularity of the games in each market by leveraging our publishing and marketing capabilities, unapparelled local knowledge and technical knowhow.
  • We develop and publish proprietary mobile card and board games for casual gamers through our ZingPlay platform in various markets across Southeast Asia and Latin America, including India, Brazil, Argentina and Mexico.
  • Selfdeveloped and published 60+ mobile card and board games
  • ZingPlay ranked No.1 in mobile card and board games genre among peer companies in LatAm in 2021
People and technology are at the core of VNG's identity.

We are committed to the growth and well-being of our employees and focused on creating a stimulating environment where employees feel inspired to be their best to unlock their full potential.


  • Join us to explore the best place in Vietnam for people to work, learn and grow.
  • As a
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Marketing (Brand) Manager, your role involves various responsibilities related to:

  • Develop content strategies and manages marketing campaigns from conceptualisation to implementation across all platforms
  • Develop branding strategies and ensuring brand consistency across the organisation's platforms.
  • Develop & manage marketing strategies and plans:
  • Develop integrated marketing and communications strategies
  • Manage social media platforms and review alignment of other digital marketing channels with branding strategies
  • Review brand consistency issues in collaterals across digital marketing platforms
  • Develop branding strategies to enhance brand reputation based on current brand positions and market awareness
  • Develop branding implementation plans to align with branding strategies
  • Manage marketing and communication channels
  • Develop communication channels for stakeholders on industry/ product updates
  • Review effectiveness of all communication channels and identify areas of improvement
  • Develop marketing communications plans and content marketing initiatives across digital platforms
  • Manage marketing campaigns and events
  • Facilitate crossfunctional collaboration across departments for the development of integrated marketing campaigns
  • Develop content strategy aligned with shortterm and longterm marketing goals
  • Review developed campaign collaterals to ensure alignment with marketing campaign themes
  • Manage implementation of the multichannel marketing campaigns in line with marketing objectives and strategy
  • Develop measures to improve future marketing campaigns based on identified areas of improvement

Yêu cầu:

  • 3+ years of experience in Marketing, Branding, Communications, and/or Content and Social.

1.

Functional Competencies:

  • Ability to scale between big picture strategic thinking and tactical executional planning, with strong attention to detail
  • Strong presentation and organizational skills, to capture and cascade information that provides values to internal and external stakeholders; ability to clarify and summarize complicated concepts
  • Able to align a diverse group of stakeholders with conflicting priorities; ability to work in a remote and collaborative environment with teams in different time zones

2. Softskills/ Leadership Competencies

  • Selfmotivated problem solver; adaptive and willing to challenge yourself and try new things;
  • Analytical and able to think strategically about issues, leading to recommendations and action plans
  • Exceptional written and verbal English language skills
  • English language skills of at least IELTS 6.5

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