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Game Entertainment, Digital Marketing Executive
2 weeks ago
Develop comprehensive UA strategies and plans, including planing concepts, defining target audiences, selecting relevant ad networks, and managing budgets to ensure the achievement of business financial goals.
- Execute and optimize UA campaigns across various ad networks such as Meta, Google, TikTok, Apple Search Ads, Emulator agencies,
- Stay updated with the latest trends, digital solutions, and developments in the gaming industry to continuously optimize UA campaigns.
- Generate regular reports (daily, weekly, monthly) as well as adhoc reports to provide insights on UA campaign performance and user journey within mobile games.
- Analyze data related to UA campaigns and mobile game user journeys, identifying opportunities for improvement and providing recommendations.
- Perform other tasks as assigned on demand.
Yêu cầu:
- Minimum of 2 years of experience in performance marketing within the gaming industry or mobile app industry.
- Strong data analysis skills and proficiency in using data analytics tools such as AppsFlyer, Google Analytics, and ad network dashboards.
- Ability to work both independently and collaboratively in a team, demonstrating a cando attitude, willingness to learn, and the ability to thrive under pressure.
- Strong communication and coordination skills to effectively interact with internal/external teams and partners.
- Critical and logical thinking abilities, along with creativity, responsibility, and integrity.
- Interest in playing mobile games is a plus.
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