Performance Marketing Executive

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam POPS Worldwide Full time

I

SUMMARY:

Initiate and lead daily digital marketing activities for POPS Partner across all digital channels.

II

JOB RESPONSIBILITIES:


  • Manage, executive and monitor all paid media campaigns across channels, including but not limited to user acquisition, lead generation to hit targets.
  • Collaborating with stakeholders to develop and manage digital marketing budgets, allocating funds to different channels and campaigns based on performance and goals.
  • Work with internal team to maintain work integrity and accuracy.
  • Effectively execute the campaign to achieve committed KPI within budget.
  • Be an adaptable, steady decisionmaker despite a highly competitive environment
  • Be a resultsoriented team player with strong organizational and time management skills, always on the lookout for opportunity.
  • Other duties by request from line managers

III

JOB REQUIREMENTS:


  • Experienced in successful execution of marketing campaigns on key online marketing channels (Google Ads, Facebook Ads, TikTok Ads, Youtube Ads).
  • Be willing to work independently in case of human resources limited.
  • Good English competency.
  • Experience in mobile app install campaigns and familiarity with mobile marketing metrics and platforms is a strong plus.
  • Experience in entertainment and/or media markets is a bonus.
  • Analytical, datadriven thinker who seeks innovative solutions.
  • Excellent written and verbal communication skills.
  • Excellent teamwork skills.
  • Experience in handling large, diverse marketing budgets.
  • Mastery of digital marketing strategy framework and media planning.
  • Passion and curiosity for digital marketing innovation.


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